Almond growers are innovative in their water savings. This orchard uses micro-irrigation, which efficiently directs water. Photo courtesy of the Almond Board.
It takes a lot of hard work to make a living out of farming, to build a thriving agricultural business and it takes ingenuity. This is especially true in rural America, where dedicated farmers and ranchers rely on each other and the communities around them to fuel innovation and create opportunity. From nutritional research to competitions that promote sustainability and continued environmental care, ag promotion programs—with oversight from USDA’s Agricultural Marketing Service (AMS)—help American farmers make long-term investments that ensure a better future for everyone.
For more than 30 years, California almond growers have pooled their resources under the Almond Board, focusing on research and techniques to make the most of precious water resources. Efficient water use and irrigation management are vital to the success of California’s Central Valley almond growers, ensuring that consumer demand for almonds can be met sustainably. State-of-the-art farming and production developments over the past two decades have helped farmers reduce the amount of water they use per pound of almonds grown by 33 percent. Key strategies have included the wide adoption of micro-irrigation as well as advances in soil assessment and monitoring. Read more »
America's ag promotion groups are dedicated to helping fuel and inspire active, health-conscious consumers. Photo courtesy of AMS.
If you’ve learned how to cut a mango from a magazine article, read about new fabrics on a website or heard about nutrition research on almonds from a health reporter on TV, chances are one of America’s ag promotion groups made that information possible and available. From the clothes you wear to the food you eat, these groups are leading efforts to research and promote food and fiber that fits your lifestyle. Read more »
Look for more facts, figures, and farmer insights on the @USDA_AMS Twitter feed or the #AgStrong hashtag.
The strength of America’s farmers and ranchers is undeniable. I knew that strength firsthand growing up in a rural community that depended on agriculture. And I see it in so many ways as I meet folks from across the country in my role at USDA—in their work ethic, in their dedication to their crops and animals, and in their commitment to feed their communities and the world. They are all #AgStrong—an old truth in a new format, celebrating the common agricultural roots among farmer and rancher, family business and rural community.
Through these commonalities, many family-owned farms find strength in numbers, in pooling resources and expertise to grow and sustain their family businesses. For many of them, ag boards—with oversight from USDA’s Agricultural Marketing Service (AMS)—are vital to their success, increasing business opportunities and mapping out a long-term future for their industry. Read more »
Over the last 50 years, research and technological advances have led to a 35% decrease in the pork industry’s carbon footprint.
American farmers know about planting seeds—both in the ground and in groundbreaking research. While the seeds they plant as individual farmers feed and clothe the rest of us, the seeds they sow collectively through participation in research and promotion (R&P) programs are vitally important, too.
Funded entirely by industry, agricultural R&P programs are a way for producers and businesses across a commodity industry to pool their resources to help market and improve their products. With oversight provided by USDA’s Agricultural Marketing Service (AMS), one of the most important seeds these programs sow is the foundational research that paves the way for breakthroughs that once seemed unimaginable. Read more »