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Posts tagged: National Pork Board

Bringing You Food and Fiber to Fit Your Active Lifestyle

America's ag promotion groups are dedicated to helping fuel and inspire active, health-conscious consumers. Photo courtesy of AMS.

America's ag promotion groups are dedicated to helping fuel and inspire active, health-conscious consumers. Photo courtesy of AMS.

If you’ve learned how to cut a mango from a magazine article, read about new fabrics on a website or heard about nutrition research on almonds from a health reporter on TV, chances are one of America’s ag promotion groups made that information possible and available. From the clothes you wear to the food you eat, these groups are leading efforts to research and promote food and fiber that fits your lifestyle. Read more »

Keeping #AgStrong

Look for more facts, figures, and farmer insights on the @USDA_AMS Twitter feed or the #AgStrong hashtag.

Look for more facts, figures, and farmer insights on the @USDA_AMS Twitter feed or the #AgStrong hashtag.

The strength of America’s farmers and ranchers is undeniable. I knew that strength firsthand growing up in a rural community that depended on agriculture. And I see it in so many ways as I meet folks from across the country in my role at USDA—in their work ethic, in their dedication to their crops and animals, and in their commitment to feed their communities and the world. They are all #AgStrong—an old truth in a new format, celebrating the common agricultural roots among farmer and rancher, family business and rural community.

Through these commonalities, many family-owned farms find strength in numbers, in pooling resources and expertise to grow and sustain their family businesses.  For many of them, ag boards—with oversight from USDA’s Agricultural Marketing Service (AMS)—are vital to their success, increasing business opportunities and mapping out a long-term future for their industry. Read more »

Pooling Resources for Scientific Breakthroughs

Over the last 50 years, research and technological advances have led to a 35% decrease in the pork industry’s carbon footprint.

Over the last 50 years, research and technological advances have led to a 35% decrease in the pork industry’s carbon footprint.

American farmers know about planting seeds—both in the ground and in groundbreaking research. While the seeds they plant as individual farmers feed and clothe the rest of us, the seeds they sow collectively through participation in research and promotion (R&P) programs are vitally important, too.

Funded entirely by industry, agricultural R&P programs are a way for producers and businesses across a commodity industry to pool their resources to help market and improve their products. With oversight provided by USDA’s Agricultural Marketing Service (AMS), one of the most important seeds these programs sow is the foundational research that paves the way for breakthroughs that once seemed unimaginable. Read more »