Independence Day Festival Helps U.S. Food Products Sparkle in India

Chef Sachin Subbaiah of India prepares a salad during a live cooking demonstration at SPAR Hypermarket in Bangalore, India, as part of the U.S. Food and Beverage Independence Festival. The festival was the first multi-retailer U.S. food and beverage promotional campaign held throughout cities in India from June 29 to July 22.
While many Americans enjoyed time with family and friends grilling and preparing their favorite foods this past Independence Day, Indian consumers were learning about some of those same U.S. foods during a month-long promotional campaign. Read more »

