Understanding the USDA Organic Label
Amidst nutrition facts, ingredient lists, and dietary claims on food packages, “organic” might appear as one more piece of information to decipher when shopping for products. Understanding what the organic label means can help shoppers make informed purchasing choices.
Organic is a labeling term found on products that have been produced using cultural, biological, and mechanical practices that support the cycling of on-farm resources, promote ecological balance, and conserve biodiversity. The National Organic Program – part of USDA’s Agricultural Marketing Service – enforces the organic regulations, ensuring the integrity of the USDA Organic Seal. Read more »
Plenty! volunteers deliver homemade canned soup and apples to neighbors with school-aged kids. When schools are closed due to weather, families relying on school lunch and breakfast can really use this extra help.
In Southwest Virginia, a unique agricultural operation seeks to provide something that many in the community don’t have … plenty. The 18-acre combination vegetable farm/food bank/food hub on the Little River welcomes all to sample the bounty of sustainably-grown products.
Plenty! Farm began with a trip to a local Community Supported Agriculture (CSA). I was interested in taking extra beet greens to the local food pantry and was surprised to learn that no one had the ability to receive the vegetables or a means to distribute them. That’s when McCabe Coolidge and I began to collect unsold or extra produce from local farmers and gardeners. Read more »
AMS plays an integral role by providing organic data, standards, and other resources to small producers and consumers across the country.
Consumers can find certified organic products at most grocery stores and demand for organic products continues to increase, with U.S. retail sales valued at more than $43 billion in 2015. Organic products are grown, raised and produced by over 31,000 certified operations, and many of those operations receive higher prices, or premiums, for their products.
Recently, USDA’s Economic Research Service (ERS) issued a report entitled Changes in Retail Organic Price Premiums from 2004 to 2010. The report highlights the retail price premium charged for organic foods compared to conventional products. For the report, ERS used a virtual shopping basket of 17 products and data collected from Nielsen scanners to calculate the organic prices and how they changed from 2004-2010. Read more »
Elanor Starmer, Administrator of the Agricultural Marketing Service, is proud that her agency creates opportunities and provides tools for American organic producers to sell their products at home and abroad.
Elanor Starmer is the Administrator of USDA’s Agricultural Marketing Service (AMS), which facilitates the strategic marketing of agricultural products in the U.S. and internationally. Prior to becoming AMS Administrator, Starmer was a Senior Advisor to Secretary Tom Vilsack and has been with the department since 2011. This interview focused on AMS’s National Organic Program.
“The USDA isn’t one or the other, it’s all of the above. We serve organic producers, non-organic producers and everyone else as well as we possibly can.” – Elanor Starmer Read more »
Less than 30 million of the over 300 million hens that lay our nation’s eggs are raised in cage free systems. AMS is committed to working with the U.S. egg industry to facilitate their efforts to address this challenge.
Have you been to a supermarket to buy a carton of eggs lately? If so, you may have found an array of food marketing claims on the packages. All natural, organic, cage-free, pasture-raised, free range, non-GMO, raised without antibiotics, Omega-3 enriched and vegetarian-fed diet are just a small sample of the many claims consumers might see in the egg case. The modern food shopper is inundated by choice.
From its inception, the role of AMS has been to facilitate an efficient, fair, and competitive marketing system to benefit producers and consumers. One of the ways AMS accomplishes this is by establishing and applying grade standards to different agricultural products. Terms such as “Grade A” and “Large” have become a trusted part of the American egg vocabulary, helping both farmers and consumers with descriptive labels. Other marketing terms that now appear on egg cartons have evolved to reflect consumers’ demand to understand things like where the eggs come from, how chickens were raised and who raised them. Read more »
The Economic Research Service used grocery store purchase data to estimate retail price premiums for 17 commonly purchased organic foods relative to their nonorganic counterparts from 2004 to 2010.
This post is part of the Science Tuesday feature series on the USDA blog. Check back each week as we showcase stories and news from USDA’s rich science and research portfolio.
Consumer demand for organically produced goods has shown double-digit growth during most years since the 1990s, according to industry statistics, providing market incentives for U.S. farmers across a broad range of products. Consumers can now purchase organic food at nearly three out of four conventional grocery stores. These products generally carry a price that reflects the additional costs of producing organic foods and of keeping products segregated throughout the supply chain. The price premiums reflect these costs as well as consumers’ willingness to pay more for organic products.
A new Economic Research Service report provides estimated retail price premiums—and changes in premiums—for 17 commonly purchased organic foods relative to their nonorganic counterparts from 2004 to 2010. We used grocery store purchase data from a large set of nationally representative households. The data included detailed information on each product (degree of processing, flavor, package size, and whether organic), its price, and where it was purchased, allowing us to isolate the organic price premium. Read more »