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Posts tagged: Pricing

The Life of a USDA Market News Reporter

USDA Market News reporter Alexandra Wright

Market News reports reach millions of stakeholders every day to ensure that everyone in the ag supply chain have the information they need. Pictured here is Market News reporter Alexandra Wright.

As I walked up to my new USDA office, distracted by the animal noises, I dodged horse-drawn buggies while tiptoeing around cow pies.  Originally from the suburbs of Atlanta, my exposure to livestock was limited.  As a market reporter with USDA Market News, I found that my exposure would significantly increase and fast.

The entire agricultural supply chain turn to USDA Market News – administered by USDA’s Agricultural Marketing Service (AMS) – for reliable data that serves as the information lifeline for America’s agricultural economy.  Our reports, with data gathered and distributed by reporters like me, reach millions of stakeholders every day to ensure that everyone in the ag supply chain have the information they need. Read more »

Creating Uniformity in a Diverse Industry

Livestock

Livestock correlations, like the one held at Penn State, are one way that USDA Market News ensures the accuracy and consistency in its reports. The correlation allowed reporters to compare live animal assessments and grades with the post-slaughter assessment and grades of the same animals.

During its 100 years of serving the livestock industry, USDA Market News – part of USDA’s Agricultural Marketing Service (AMS) – has prided itself in creating transparency and clarity in the marketplace by allowing all industry stakeholders to have the same information about the market at the same time.  The entire agricultural supply chain relies on USDA Market News for timely, unbiased data.  Without this free service, information would not be available to everyone equally, making USDA Market News a vital lifeline for America’s agricultural economy.

Over the years, countless changes have occurred in the livestock industry – like the way that livestock standards are applied and the way market reporting is conducted.  To keep up with these changes, livestock correlations are held to assure the industry that all USDA market reporters are applying the USDA’s livestock grades and standards consistently and accurately. Read more »

The Price is Right: Local Beef Reporting in Vermont

Market News reporter Alex Wright with cattle in Vermont

This report is pioneering the way beef is marketed by providing local price information for farmers, increasing transparency in the marketplace, and enabling institutions to properly assess the value of a small or mid-sized farm, which sells its commodities locally. Pictured here is Market News reporter Alex Wright with cattle in Vermont.

There’s no doubt about it – gears are turning in the world of local food production.  From rural communities to large food retailers, local and regional food is a growing business across the country.  In the USDA’s Market News division, developing market reports to keep up with the growing need for local food data is a priority for us.

Following Secretary Tom Vilsack’s lead to ramp up local and regional food efforts, USDA Market News – part of the Agricultural Marketing Service – issues a local beef report for the state of Vermont each month.  Two Market News reporters from Pennsylvania ventured to the Green Mountain State to meet with existing customers and recruit new ones.  Trekking all throughout the state, they visited a total of 10 farms, talked to numerous people about grass-fed beef, and learned about how Market News can better serve this sector of the industry. Read more »

Big Data for Small Producers – USDA Market News Now Covers 85 Farmers Markets

The Des Moines Farmers Market

As local and regional food systems continue to expand, so does the need for reliable market data. USDA Market News now captures data on over 85 farmers markets in the U.S. Pictured here is the Des Moines Farmers Market, which draws an average of 20,000 visitors a weekend. Photo courtesy of Des Moines, Iowa Farmers Market.

Farmers markets are an important part of local and regional food systems.  Nationwide, 150,000 farmers and ranchers are selling their products directly to consumers to meet the growing demand for local food.  Many sell their products at farmers markets, which can be a catalyst for future growth. 

According to USDA’s National Farmers Market Directory, there are over 8,400 farmers markets across the country serving as community gathering places where America’s food producers are building successful businesses and bringing fresh, local food to their communities.  As local and regional food systems continue to expand, so does the need for reliable market data. Read more »

USDA Fosters Market Transparency in Grass Fed Lamb and Goat Industry

Sheep eating grass

USDA will release the National Monthly Grass Fed Lamb and Goat Meat report. This is the one of the first reports of its kind, filling a significant data gap for the industry and increasing transparency in the marketplace.

According to the 2012 Census of Agriculture, there are over five million head of sheep and lambs in the United States, and over 2.6 million head of goats. A growing trend is producing these animals using grass fed production systems, especially for small to mid-sized producers.  

In response to the changing and widening marketplace, USDA’s Agricultural Marketing Service will begin releasing the National Monthly Grass Fed Lamb and Goat Meat report through their USDA Market News service today, Wednesday, May 13, 2015.  This is one of the first reports of its kind, filling a significant data gap for the industry and increasing transparency in the marketplace. Read more »

USDA Continues to Expand Local and Regional Market Data

Organic tomatoes on  display at the La Montanita Co-op in Albuquerque, NM.

USDA Market News is now issuing a new weekly National Retail Report covering local and organic products. This report covers online advertisement surveys highlighting local or organic foods from about 534 retailers and over 29,000 stores nationwide. The report features advertised prices for fruits and vegetables, livestock, poultry, and dairy products. USDA photo courtesy of Bob Nichols.

Are you in the market for data covering locally and regionally produced agricultural products?  You are not alone.  Consumer demand for local and regional food products continues to soar, with retail sales at an estimated $6.1 billion in 2012.  Thanks to support from the 2014 Farm Bill, USDA Market News created a series of market reports on locally or regionally produced agricultural products. 

USDA Market News – administered by USDA’s Agricultural Marketing Service (AMS) – provides unbiased, reliable data that serves as the information lifeline for America’s agricultural economy.  The reports for local and regional food outlets – available on the Local & Regional Food Marketing Information webpage – provide farmers, agricultural businesses, and consumers with a one-stop-shop for market and pricing information. Read more »