As an unbiased agricultural resource, Market News retail reports help encourage market stability and transparency by promoting healthy competition within the marketplace and providing equal access to market information for small and mid-sized producers and retailers.
Sound business decisions are based off of reliable data, and this is certainly the case for food producers and retailers. For small and mid-sized producers, access to timely and reliable data can be critical to their success. Whether they are selling products on the wholesale or retail market, producers need to quickly see the commodities in demand and how much they should be charging for their product or what products are the best buy for shoppers at that moment in time.
The entire agricultural supply chain turns to USDA Market News – administered by USDA’s Agricultural Marketing Service (AMS) – for the data they need when they need it. Serving stakeholders of all sizes and at all levels of trading, from small producer to retailer to consumer, USDA Market News allows producers and purchasers to realistically compare prices, trends, supply and demand from day to day and from market to market across the country. USDA Market News ensures that no group is disadvantaged by lack of information. Read more »
A bar chart showing pricing comparisons for common organic and farmers market vegetables. Visit agriculture.vermont.gov/localfooddatatracking for the full report from agriculture.vermont.gov.
When comparing product prices between farmers markets and retail stores, local products are competitively priced – within a 10 percent price range – at farmers markets a majority of the time, even less expensive for some foods. Local, certified organic products at farmers markets are almost always competitively priced when compared to prices at retail stores.
These are just some of the findings from a recent project conducted by the Local Foods Data Tracking Program, a joint effort between USDA’s Agricultural Marketing Service (AMS) Market News division and the Vermont Agency of Agriculture, Food, & Markets (VAAFM). Prices were collected on a variety of fruits and vegetables, as well as a selection of meat and poultry products grown and sold in Vermont. Read more »
MARS allows for more data availability, better analysis, and improved information availability sooner for more agricultural markets in one easy-to-use tool.
Earlier this week, the USDA’s Agricultural Marketing Service (AMS) hosted a webinar on an exciting new initiative to provide unbiased market data to users digitally. Called the Market Analysis & Reporting Services (MARS), this dynamic, innovative technology will assist USDA Market News in collecting and distributing information electronically from remote locations, by combining reporting from all commodity areas (Livestock, Cotton, Specialty Crops, and Dairy) into a single platform.
This modernization effort will improve the transparency, speed, accuracy, and flexibility of this vital service and allow Market News to continue to expand its services to agricultural market participants. To ensure that our changes meet your needs, we are conducting focus groups and welcome you to participate. Your input will enable Market News to speed data flow from the agricultural markets, to agency analysts, and to the public, allowing users to create unique content. Read more »
Joe Gaynor (left) demonstrates how MARS will improve our services, helping ensure that farmers and ranchers know they're getting a fair price, wholesalers make better decisions about what and how much to buy, and commodity traders buy and sell based on current market information.
Editor’s Note: The free webinar on the Market Analysis and Reporting Services (MARS) has been moved to Thursday, April 14, 2016 at 2 p.m. Eastern. Sign up using this link: http://bit.ly/1MxNAWj
For over 100 years, USDA Market News has been an indispensable service, used by agricultural producers of all sizes to get timely, unbiased data from Market News reporters across the country. Farmers, ranchers, and the entire agricultural supply chain turn to USDA Market News – administered by USDA’s Agricultural Marketing Service (AMS) – for data that serves as the information lifeline for America’s agricultural economy. Now, Market News is entering a new phase, deploying the Market Analysis & Reporting Services (MARS). It’s a big step forward for AMS, Market News and for the markets and producers that use our data every day.
MARS was formally unveiled during the recent USDA Agricultural Outlook Forum. It includes the ability to capture livestock auctions for commodities like feeder cattle and will eventually include more than 600 commodities in real time (where applicable), and moves reporter’s data capture from the paper age to a connected digital age. That means a reporter at a livestock auction in, for example, Kansas will know in real time what comparable feeder cattle is selling for at an auction in Texas. Read more »
Market News reports reach millions of stakeholders every day to ensure that everyone in the ag supply chain have the information they need. Pictured here is Market News reporter Alexandra Wright.
As I walked up to my new USDA office, distracted by the animal noises, I dodged horse-drawn buggies while tiptoeing around cow pies. Originally from the suburbs of Atlanta, my exposure to livestock was limited. As a market reporter with USDA Market News, I found that my exposure would significantly increase and fast.
The entire agricultural supply chain turn to USDA Market News – administered by USDA’s Agricultural Marketing Service (AMS) – for reliable data that serves as the information lifeline for America’s agricultural economy. Our reports, with data gathered and distributed by reporters like me, reach millions of stakeholders every day to ensure that everyone in the ag supply chain have the information they need. Read more »
Livestock correlations, like the one held at Penn State, are one way that USDA Market News ensures the accuracy and consistency in its reports. The correlation allowed reporters to compare live animal assessments and grades with the post-slaughter assessment and grades of the same animals.
During its 100 years of serving the livestock industry, USDA Market News – part of USDA’s Agricultural Marketing Service (AMS) – has prided itself in creating transparency and clarity in the marketplace by allowing all industry stakeholders to have the same information about the market at the same time. The entire agricultural supply chain relies on USDA Market News for timely, unbiased data. Without this free service, information would not be available to everyone equally, making USDA Market News a vital lifeline for America’s agricultural economy.
Over the years, countless changes have occurred in the livestock industry – like the way that livestock standards are applied and the way market reporting is conducted. To keep up with these changes, livestock correlations are held to assure the industry that all USDA market reporters are applying the USDA’s livestock grades and standards consistently and accurately. Read more »