Food can go through a lot of steps to reach the consumer - before it is laid on the table - food travels from the field to the truck to the packing house to the store. AMS has many programs that support business entities involved in the food chain. Photo courtesy of Bart Everson.
A recent trip back home to Louisiana sparked memories of a simpler time when old trucks full of fresh produce rumbled down dusty roads to deliver goods to the local market. The 2012 Census of Agriculture tells us that 50,000 farmers and ranchers nationwide are now selling to local retailers and that 150,000 of them are selling their products directly to consumers. Although these farmers and ranchers are still using this direct approach, the agricultural industry is certainly more dynamic today. This means that producers need to follow a strategic business model.
The reality is that food can go through a lot of steps to reach the consumer. Before it is served on the table, food travels from the field to the truck to the packing house to the store. My agency, the USDA’s Agricultural Marketing Service (AMS), has many programs that support business entities involved in the food chain, including farmers markets and food hubs. For example, we invest in projects that help farmers and businesses understand emerging trends, create new markets, and stimulate our nation’s rural economies. Read more »
Deputy Under Secretary Ann Mills meets with producer Rick Martinez at his Triad Farm in Dixon, California. USDA photo.
Recently I traveled to California to meet with farmers who are coping with the state’s historic drought. This was my second trip to the Golden State in recent months to see first-hand how USDA’s disaster assistance and conservation programs are helping producers and rural communities, and to continue the conversation about how USDA and the federal government as a whole can support efforts to build long term resilience to drought.
My first visit was with Rick Martinez at his Triad Farm in Dixon, California. Rick practices land stewardship on the 4,000 acres he farms and through his leadership as a member of the area Resource Conservation District. While he doesn’t face the exact same set of water shortage pressures experienced by California’s Central Valley farmers, Rick recognizes that the state’s drought may well extend into the foreseeable future and has a long-term plan to build resilience for his operation. As he has done over the past several years, he continues to install drip irrigation in his tomato fields and is experimenting with drip irrigation for his alfalfa and corn crops. The Natural Resources Conservation Service (NRCS) provides cost share assistance for some of these investments – but Rick pays for 100 percent of other investments because it makes good business sense. He is able to reduce water use and input costs while increasing yields. Read more »
In addition to purchasing blueberries for federal food distribution programs, AMS supports the blueberry industry through grant programs like the Specialty Crop Block Grant Program. This program offers funds to states to support research and marketing projects that do things such as increasing crop yields. Photo courtesy of the U.S. Highbush Blueberry Council.
Blueberries are often highly sought after because of their long list of health benefits and their sweet taste. Whether purchased fresh, frozen, or pureed, the blueberry has long been a staple in the diets of many people. Every July, the entire nation celebrates Blueberry Month by coming up with creative recipes and other unique ways to get their fill. Here at USDA, every month is Blueberry Month. One of the ways that we show our appreciation for our nation’s blueberry producers and processors is by creating more opportunities for people to enjoy this delicious fruit.
Indigenous to North America, the history of blueberries can be traced all the way back to Native Americans, who added them to soups, stews, and even meats. Highbush or cultivated blueberries are grown on large bushes that are planted in rows. These blueberries are often sent to the fresh market. Lowbush or wild blueberries produce smaller sized berries and are pruned every couple of years. The majority of lowbush blueberries are processed into items like jams, jellies and baked goods. Read more »
At AMS, we are committed to ensuring that all research and promotion boards are as diverse as the members they serve. Photo courtesy of National Black Growers Council.
U.S. agriculture is increasingly diverse, with farmers, ranchers, processors, distributors, vendors, and more from various backgrounds. Just like their products, the operations and the men and women that run them are diverse – in gender, race, age, size, and production practices. At USDA, we are committed to supporting all of American agriculture with our programs and services.
My agency, USDA’s Agricultural Marketing Service (AMS), is in a unique position to encourage and promote diversity, particularly when it comes to industry leadership. AMS oversees 22 industry-funded research and promotion programs that allow farmers and businesses to pool resources, set common goals, and make collective decisions about how to best develop new markets, strengthen current markets, and conduct important research and promotion activities covering a wide variety of topics from nutrition to sustainability. These programs, which create opportunities for farms and businesses across the country, are led by industry board members appointed by the Secretary. AMS has been working hard to ensure that research and promotion boards reflect the full diversity of American agriculture. We know that the programs are stronger when the boards represent the diversity of the industries they represent and the consumers they serve. Read more »
This post is part of the Science Tuesday feature series on the USDA blog. Check back each week as we showcase stories and news from the USDA’s rich science and research portfolio.
Ever wonder how USDA is able to make a forecast – either economic or weather? It takes a lot of work.
Last week, USDA’s U.S. meteorologist Brad Rippey met with producers in southwestern Michigan. The first stop, on a rainy, stormy morning, was with Bryan Bixby, owner of Bixby Orchards in Berrien Springs. Bixby described how spring wetness has been detrimental to fieldwork and crop quality. For example, wet, humid conditions shortened the southwestern Michigan strawberry season and reduced fruit quality. In addition, wetness has impeded Bixby’s efforts to complete soybean planting. During a tour of his orchards, Bixby described how the recent winter was Michigan’s harshest since 1976-77, causing substantial mortality in peach trees — requiring him to buy peaches from South Carolina in order to meet customer demand. Read more »
The trade dispute was resolved after AMS helped the businesses produce paper work and take the South Korean officials on tours of orange juice processing plants. USDA Photo courtesy of Ken Hammond.
When we shop for items like orange juice at the grocery store, we often take for granted what goes on behind the scenes before we can enjoy these quality foods. Our nation’s producers and processors do not take it for granted. These products represent their livelihood, and the ability to reach new customers—especially through the export market—is critical to their businesses’ success. Recently, the USDA’s Agricultural Marketing Service (AMS) helped four businesses from Florida avert a costly 54% tariff, enabling them to continue to export frozen concentrated orange juice duty free to South Korea.
The US – Korea Free Trade Agreement (KORUS FTA) exempts U.S. orange juice from a 54% tariff when exported to Korea. However, in March 2013 Korean officials questioned the domestic origin of orange juice exported from the Sunshine State to the East Asian country. Without proof that the juice came from the U.S., exporters faced the costly tariff and the volume of exports to South Korea decreased. It was a huge loss for the Florida citrus industry which creates 76,000 jobs and pumps $9 billion into its local economy. Read more »