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Posts tagged: PSA

Smokey Bear, Iconic Symbol of Wildfire Prevention, Still Going Strong at 70

Smokey Bear fire danger signs can be seen on many national forests and grasslands as a reminder to visitors that, “Only YOU can prevent wildfires.” (U.S. Forest Service)

Smokey Bear fire danger signs can be seen on many national forests and grasslands as a reminder to visitors that, “Only YOU can prevent wildfires.” (U.S. Forest Service)

“Remember . . . Only YOU Can Prevent Forest Fires.”

For more than 50 years, that iconic catch phrase grabbed the hearts and minds of generations of children, spurred a series of books, games and gifts, helped to change the face of wildland firefighting and prompted more than one child to grow up to be a forester.

“On Saturday morning’s, I would watch the ‘Farm Report’ just waiting for ‘Lassie’ to come on,” said Glenn Casamassa, a Long Island, New York, native who grew up to become a forester. “Right after the Farm Report I saw this bear talking about forest fires, and it got me thinking about the woods. As a kid, Smokey and his message really stuck in my head.” Read more »