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Posts tagged: public service announcements

Smurfs Encourage Kids to Get Outdoors

Young Smurf fans visit the Forest Service’s booth during a community outreach event promoting the Discover the Forest campaign. (U.S. Forest Service photo)

Young Smurf fans visit the Forest Service’s booth during a community outreach event promoting the Discover the Forest campaign. (U.S. Forest Service photo)

Little blue gnome-like creatures helped the U.S. Forest Service kick off its latest campaign to get people out into the woods. Partnering with the Ad Council and Sony Pictures Entertainment, the Forest Service recently launched its Discover the Forest campaign featuring the Smurfs and their new movie, The Smurfs 2.

Studies have shown that the time children in the United States spend outdoors has declined 50 percent over the past 20 years. Population shifts to urban and suburban environments, an increase in children’s indoor activities, and a lack of awareness of, or access to, nearby nature locations have contributed to this trend. However, research shows there are many benefits to kids spending time in nature. Time spent outdoors gives children the ability to explore, use their imaginations, discover new wildlife and engage in unstructured and adventurous play. Read more »