Kansas State University used a FSMIP grant to develop social media strategies for rural businesses to expand their customer base.
From Facebook to Snapchat, rural businesses are exploring how to use social media to improve their customer’s experience and expand their customer base. Over the last eight years, USDA and the Obama Administration have partnered with rural communities to build more opportunities that support rural small business owners, farmers and ranchers through applied research. Today USDA awarded nearly $1 million in Federal-State Marketing Improvement Program (FSMIP) grants to support market research to strengthen markets for U.S. agricultural products domestically and internationally.
Administered by USDA’s Agricultural Marketing Service (AMS), FSMIP projects make a real difference to diverse stakeholders and largely benefit rural communities. For example, in 2013, FSMIP awarded a 2-year grant to Kansas State University to develop social media strategies for small green businesses, including nurseries, garden centers and lawn care operations, and to explore the potential of social media to expand their markets and profitability. Social media holds promise as a strategy for these rural businesses which frequently have a small customer base and struggle to be profitable throughout the year, given the seasonal nature of their business. Through social media, business owners could reach more potential customers for little to no cost but they often do not know how or why they should use these tools. Read more »
Despite the overwhelming challenges faced by its members and descendants over nearly 200 years, the MBCI continues to cultivate their heritage, freedom and self-determination.
USDA invited A-dae Romero-Briones, member of the National Organic Standards Board (NOSB), to be a guest author for this blog. The NOSB provides critical support to the USDA and the organic community. We thank the NOSB for their commitment to the organic community, and the integrity of the organic label.
In 2012, members of the Mississippi Band of Choctaw Indians (MBCI) established Choctaw Fresh Produce to help overcome employment and health challenges on their reservation. Today, by creating jobs and producing healthy foods on tribal lands, Choctaw Fresh Produce is also helping empower and transform their tribal communities.
The MBCI is a Federally-recognized Indian tribe of approximately 10,000 members that reside in eight reservation communities on 35,000 acres of trust land across ten counties in east central Mississippi. The MBCI are the descendants of the Choctaw that refused to be removed from their ancestral lands and relocated to land in what is now Oklahoma. Prior to the mass relocations known as the Trails of Tears that began in 1830, the Choctaw were dedicated to agriculture, hunting, and trade over what is now most of Mississippi. Read more »
Cage-free hen and eggs. As the agricultural landscape evolves to meet consumer demand, USDA Market News ensures that emerging sectors—like the cage-free egg market—have the data they need to succeed. Photo courtesy of the Oregon State Department of Agriculture.
As the agricultural landscape evolves to meet consumer demand, USDA Market News works to ensure that emerging sectors have the unbiased, reliable data they need to succeed in the marketplace.
USDA Market News – administered by USDA’s Agricultural Marketing Service (AMS) – provides data that serves as the information lifeline for America’s agricultural economy. Everyone in the ag supply chain is accustomed to visiting Market News for items like current wholesale and retail prices for beef cuts, but here at AMS we offer so much more. Read more »
Farmers can help ensure there is enough agricultural labor in the United States at critical times in the production cycles by taking part in the Agricultural Labor survey.
Throughout the course of the year, hired labor makes planting and harvesting of America’s farmland possible. On my family’s Illinois farm, we relied on both paid and unpaid friends and family to bring in our hay. Nearby farmers however relied on seasonal migrant labor to harvest vegetables.
Today I’m a statistician overseeing the analyses and publication of environmental, economic and demographic data on U.S. agriculture. In that role, my team produces data on farm labor that provides the basis for employment and wage estimates for all farm workers directly hired by U.S. farms. It is also used by the U.S. Department of Labor to administer the H-2A agricultural guest worker program. Read more »
The distinct sail-like dorsal fin of the Arctic grayling set the species apart from other members of the Salmonidae family.
You’ve seen those markers on storm drains that say: “No dumping. Drains to river.” Or to a “lake” or “creek.” It’s a reminder that what we do on the land has a direct impact on a body of water somewhere.
Many of our nation’s farmers, ranchers and forest landowners are taking steps to ensure they’re sending cleaner water downstream. The positive outcomes of this stewardship abound. From Oklahoma to Mississippi, we’ve seen once impaired streams heal. And in waterways from Montana to Minnesota, we’ve seen struggling species rebound.
Creeks, streams, rivers and lakes all provide critical wildlife habitat for many species. Read more »
Through LMR, more than a million livestock producers, hundreds of meat processors, some 37,000 retail food outlets, more than 1 million restaurants, as well as meat exporters, and many other stakeholders received critical data and market intelligence on a daily basis.
The Livestock Mandatory Price Reporting (LMR) Program was created to expand pricing information available to the livestock industry. The data is collected and distributed by USDA’s Agricultural Marketing Service (AMS) through its USDA Market News division to provide market information for cattle, swine, lamb, and livestock products.
LMR encourages competition in the marketplace by vastly improving price and supply data, bringing transparency, breadth and depth to market reporting. Through LMR, livestock producers and processors, retail food outlets, restaurants, exporters, and many other stakeholders receive critical market intelligence on a daily basis. Literally thousands of business transactions every day rest on the outcome of LMR data. Read more »