Deputy Secretary Krysta Harden (center, first row) is thanked by AMS Administrator Anne Alonzo (far right, first row) and members of the AMS research and promotion team for speaking at the diversity and inclusion training event on Feb. 18, 2015. USDA photo.
USDA Secretary Tom Vilsack, Deputy Secretary Krysta Harden, and all of USDA are committed to supporting the next generation of farmers and ranchers and promoting diversity and inclusion in all sectors of agriculture. As Administrator of the Agricultural Marketing Service (AMS), I had the pleasure of advancing these important priorities during our Research and Promotion Program (R&P) board diversity and inclusion training session, held in Northern Virginia prior to the 2015 Agricultural Outlook Forum.
Meeting participants – including more than 50 board members and board staff from 20 of the 22 R&P boards that we oversee, AMS employees, and representatives of Certified Nominating Organizations – gathered to tackle a serious issue: how to recruit talented and diverse board members who are representative of the industries they serve. The R&P boards allow farmers and ranchers to pool their resources and set common goals to develop new markets and strengthen current markets for the commodities they grow or handle. Read more »
Currently a proposal for an Organic R&P is getting closer to Step 1 in the creation process. While a proposal has not been formally submitted to USDA, a proponent group is working with stakeholders to develop a draft. USDA photo courtesy of Sam Jones-Ellard.
We often talk about the many ways research and promotion (R&P) programs benefit both ag industries and the consumer. Our nation’s farmers and ranchers leverage these programs and the pooled resources they collect to help overcome marketing barriers and connect with consumers. R&P programs are self-help initiatives that are national in scope and funded by the industry to help these businesses continue to strengthen their rural economies and the communities they support.
To form a new R&P, there are specific steps that the industry and USDA follow: Read more »
Meet Bobby, a “Super Kid” who champions nutritious food choices and physical activity for America’s school children. Photo courtesy of Fuel Up to Play 60.
Minutes before the National Football League (NFL) teams of Super Bowl XLIX took the field, a middle school student from Orlando, Fla., had the honor of handing the game ball to an NFL official for the kickoff. But Bobby did much more than hand off that football. As this year’s NFL Play 60 “Super Kid,” the 12-year-old boy helped to inspire students across America to exercise daily and eat healthier foods.
He accomplished this feat through his relentless work with the Fuel Up to Play 60 (FUTP60) program, an outreach and education initiative founded by the National Dairy Council and the NFL, in collaboration with USDA. The program encourages youth in nearly 73,000 schools, representing almost 36 million students, to consume nutrient-rich foods—low-fat and fat-free dairy, fruit, vegetables and whole grains—and achieve 60 minutes of physical activity each day. Read more »
The avocado is quickly becoming a Super Bowl fan favorite. In 2014, Americans consumed more than 104 million pounds of avocados during the game. Estimates indicate that more than 120 million pounds will be consumed during the week leading up to the game. Infographic courtesy of Hass Avocado Board. Click to enlarge.
The Super Bowl is next Sunday and people are busy making plans for the big game. For many, the most valuable player will be the avocado, which is quickly becoming a fan favorite.
In fact, it’s estimated that Americans will consume 120 million pounds or 240 million fresh avocados during the week leading up to the Super Bowl. This is a 20 percent increase from last year. It is also estimated that the amount of avocados consumed during the big game will be enough to fill an entire football field from end zone to end zone over 46 feet high. Read more »
The American Lamb Board’s Lamb Locator provides locations where lamb fans can enjoy this tasty product. Not only does the Lamb Locator list farmers markets, grocers, butchers and restaurants selling American lamb, it also includes a list of wholesale suppliers. Photo courtesy of the American Lamb Board.
Reflection, celebration, and ambition are hallmarks of entering a new year. We reflect on the challenges we faced, celebrate our accomplishments, and set goals for the future. For businesses, a common goal is finding new ways to satisfy ever-changing consumer demands. Our nation’s farmers and ranchers rely on research and promotion programs to help meet these demands, connecting consumers to their quality products. With a focus on highlighting quality products and building consumer trust, many research and promotion groups embarked on new initiatives and continued to expand on others in 2014.
Success for agricultural businesses often depends on their ability to provide consumers more information. The American Lamb Board accomplishes this by providing locations where lamb fans can enjoy this tasty product. Not only does the Lamb Locator list farmers markets, grocers, butchers and restaurants selling American lamb, it also includes a list of wholesale suppliers. Making this information available to the public helps more and more people enjoy quality lamb products that are produced by American farmers and ranchers. Read more »
USDA is committed to bringing everyone to the table—people and organizations of different background, perspectives and opinions. Hear first-hand how important diversity is to rural America. (Click to play video)
The men and women who own and operate our country’s farms and ranches are increasingly diverse. In fact, according to USDA’s 2012 Census of Agriculture, all categories of minority-operated farms increased between 2007 and 2012. The number of farms operated by Hispanics has increased by 21 percent in just five years.
My agency, USDA’s Agricultural Marketing Service (AMS), oversees all 22 industry-funded commodity research and promotion (R&P) programs. Led by industry board members appointed by the Secretary of Agriculture, these programs provide a framework for farmers and businesses to pool resources, set common goals and make collective decisions about how to best develop new markets, strengthen current markets and conduct important research and promotion activities. Read more »