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Posts tagged: research and promotion programs

Event in the Big Apple is No Small Peanuts

For nearly a week, the National Peanut Board invaded the streets of New York to connect the city to the more than 7,000 peanut farming families the board represents. To connect with New Yorkers, they set up a pop-up shop where visitors could sample foods, talk to peanut farmers, and much more. Photo Courtesy of the National Peanut Board.

For nearly a week, the National Peanut Board invaded the streets of New York to connect the city to the more than 7,000 peanut farming families the board represents. To connect with New Yorkers, they set up a pop-up shop where visitors could sample foods, talk to peanut farmers, and much more. Photo Courtesy of the National Peanut Board.

You may not see the natural connection between peanut farmers and New York City. However, I recently had the chance to see both worlds collide during a National Peanut Board meeting in the big apple. In addition to the normal items of business, the board also planned some unique peanut-inspired events for New Yorkers.

The National Peanut Board is one of the more than 20 industry Research and Promotion Programs that my agency – the Agricultural Marketing Service (AMS) oversees. These self-help programs that are requested for and completely funded by the industry are charged with developing cutting edge marketing campaigns and supporting nutrition research that benefits all of the industry’s members. The Peanut Board recently invaded the streets of New York to connect the city to the more than 7,000 peanut farming families the board represents. This proved to be very successful as everyone soon learned that our peanut farmers have a strong connection to New Yorkers and to people all over the world. Read more »

Training Empowers Ag Boards to Recruit the Next Generation of Farmers

Deputy Secretary Krysta Harden (center, first row) is thanked by AMS Administrator Anne Alonzo (far right, first row) and members of the AMS research and promotion team for speaking at the diversity and inclusion training event on Feb. 18, 2015. USDA photo.

Deputy Secretary Krysta Harden (center, first row) is thanked by AMS Administrator Anne Alonzo (far right, first row) and members of the AMS research and promotion team for speaking at the diversity and inclusion training event on Feb. 18, 2015. USDA photo.

USDA Secretary Tom Vilsack, Deputy Secretary Krysta Harden, and all of USDA are committed to supporting the next generation of farmers and ranchers and promoting diversity and inclusion in all sectors of agriculture. As Administrator of the Agricultural Marketing Service (AMS), I had the pleasure of advancing these important priorities during our Research and Promotion Program (R&P) board diversity and inclusion training session, held in Northern Virginia prior to the 2015 Agricultural Outlook Forum.

Meeting participants – including more than 50 board members and board staff from 20 of the 22 R&P boards that we oversee, AMS employees, and representatives of Certified Nominating Organizations – gathered to tackle a serious issue: how to recruit talented and diverse board members who are representative of the industries they serve. The R&P boards allow farmers and ranchers to pool their resources and set common goals to develop new markets and strengthen current markets for the commodities they grow or handle. Read more »

How Industries Create a Research and Promotion Program

Currently a proposal for an Organic R&P is getting closer to Step 1 in the creation process. While a proposal has not been formally submitted to USDA, a proponent group is working with stakeholders to develop a draft. USDA photo courtesy of Sam Jones-Ellard.

Currently a proposal for an Organic R&P is getting closer to Step 1 in the creation process. While a proposal has not been formally submitted to USDA, a proponent group is working with stakeholders to develop a draft. USDA photo courtesy of Sam Jones-Ellard.

We often talk about the many ways research and promotion (R&P) programs benefit both ag industries and the consumer. Our nation’s farmers and ranchers leverage these programs and the pooled resources they collect to help overcome marketing barriers and connect with consumers. R&P programs are self-help initiatives that are national in scope and funded by the industry to help these businesses continue to strengthen their rural economies and the communities they support.

To form a new R&P, there are specific steps that the industry and USDA follow: Read more »

Super Bowl “Super Kid” Promotes Exercise, Healthy Eating

Meet Bobby, a “Super Kid” who champions nutritious food choices and physical activity for America’s school children. Photo courtesy of Fuel Up to Play 60.

Meet Bobby, a “Super Kid” who champions nutritious food choices and physical activity for America’s school children. Photo courtesy of Fuel Up to Play 60.

Minutes before the National Football League (NFL) teams of Super Bowl XLIX took the field, a middle school student from Orlando, Fla., had the honor of handing the game ball to an NFL official for the kickoff. But Bobby did much more than hand off that football. As this year’s NFL Play 60 “Super Kid,” the 12-year-old boy helped to inspire students across America to exercise daily and eat healthier foods.

He accomplished this feat through his relentless work with the Fuel Up to Play 60 (FUTP60) program, an outreach and education initiative founded by the National Dairy Council and the NFL, in collaboration with USDA. The program encourages youth in nearly 73,000 schools, representing almost 36 million students, to consume nutrient-rich foods—low-fat and fat-free dairy, fruit, vegetables and whole grains—and achieve 60 minutes of physical activity each day. Read more »

Avocados: Helping Draw up the Perfect Recipe for the Big Game

Avocado infographic.

The avocado is quickly becoming a Super Bowl fan favorite. In 2014, Americans consumed more than 104 million pounds of avocados during the game. Estimates indicate that more than 120 million pounds will be consumed during the week leading up to the game. Infographic courtesy of Hass Avocado Board. Click to enlarge.

The Super Bowl is next Sunday and people are busy making plans for the big game. For many, the most valuable player will be the avocado, which is quickly becoming a fan favorite.

In fact, it’s estimated that Americans will consume 120 million pounds or 240 million fresh avocados during the week leading up to the Super Bowl. This is a 20 percent increase from last year. It is also estimated that the amount of avocados consumed during the big game will be enough to fill an entire football field from end zone to end zone over 46 feet high. Read more »

Helping Ag Businesses Reflect on their Accomplishments and Look to the Future

Lamb Locator screenshot

The American Lamb Board’s Lamb Locator provides locations where lamb fans can enjoy this tasty product. Not only does the Lamb Locator list farmers markets, grocers, butchers and restaurants selling American lamb, it also includes a list of wholesale suppliers. Photo courtesy of the American Lamb Board.

Reflection, celebration, and ambition are hallmarks of entering a new year. We reflect on the challenges we faced, celebrate our accomplishments, and set goals for the future. For businesses, a common goal is finding new ways to satisfy ever-changing consumer demands. Our nation’s farmers and ranchers rely on research and promotion programs to help meet these demands, connecting consumers to their quality products. With a focus on highlighting quality products and building consumer trust, many research and promotion groups embarked on new initiatives and continued to expand on others in 2014.

Success for agricultural businesses often depends on their ability to provide consumers more information. The American Lamb Board accomplishes this by providing locations where lamb fans can enjoy this tasty product. Not only does the Lamb Locator list farmers markets, grocers, butchers and restaurants selling American lamb, it also includes a list of wholesale suppliers. Making this information available to the public helps more and more people enjoy quality lamb products that are produced by American farmers and ranchers. Read more »