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Posts tagged: research and promotion programs

Keeping #AgStrong

Look for more facts, figures, and farmer insights on the @USDA_AMS Twitter feed or the #AgStrong hashtag.

Look for more facts, figures, and farmer insights on the @USDA_AMS Twitter feed or the #AgStrong hashtag.

The strength of America’s farmers and ranchers is undeniable. I knew that strength firsthand growing up in a rural community that depended on agriculture. And I see it in so many ways as I meet folks from across the country in my role at USDA—in their work ethic, in their dedication to their crops and animals, and in their commitment to feed their communities and the world. They are all #AgStrong—an old truth in a new format, celebrating the common agricultural roots among farmer and rancher, family business and rural community.

Through these commonalities, many family-owned farms find strength in numbers, in pooling resources and expertise to grow and sustain their family businesses.  For many of them, ag boards—with oversight from USDA’s Agricultural Marketing Service (AMS)—are vital to their success, increasing business opportunities and mapping out a long-term future for their industry. Read more »

Representing the Faces of Agriculture through Research and Promotion Board Diversity

At AMS, we are committed to ensuring that all research and promotion boards are as diverse as the members they serve. Photo courtesy of National Black Growers Council.

At AMS, we are committed to ensuring that all research and promotion boards are as diverse as the members they serve. Photo courtesy of National Black Growers Council.

U.S. agriculture is increasingly diverse, with farmers, ranchers, processors, distributors, vendors, and more from various backgrounds.  Just like their products, the operations and the men and women that run them are diverse – in gender, race, age, size, and production practices.  At USDA, we are committed to supporting all of American agriculture with our programs and services.

My agency, USDA’s Agricultural Marketing Service (AMS), is in a unique position to encourage and promote diversity, particularly when it comes to industry leadership.  AMS oversees 22 industry-funded research and promotion programs that allow farmers and businesses to pool resources, set common goals, and make collective decisions about how to best develop new markets, strengthen current markets, and conduct important research and promotion activities covering a wide variety of topics from nutrition to sustainability.  These programs, which create opportunities for farms and businesses across the country, are led by industry board members appointed by the Secretary.  AMS has been working hard to ensure that research and promotion boards reflect the full diversity of American agriculture.  We know that the programs are stronger when the boards represent the diversity of the industries they represent and the consumers they serve. Read more »

Conservation and Innovation Preserve Water Resources for Generations to Come

An infographic exploring water conservation efforts across American commodity production. AMS product. (Click to enlarge).

An infographic exploring water conservation efforts across American commodity production. AMS product. (Click to enlarge).

Farmers have always been particularly attuned to the forces of nature – it’s in the job description, after all. When the regularity of growing seasons collides with the irregularity of extreme conditions like droughts, floods, windstorms, the American farming community is motivated to innovate and conserve.

For years, farmers have been leveraging the collective power of research and promotion programs to invest in research that improves on-farm practices through both innovation and conservation. Their efforts, with oversight from USDA’s Agricultural Marketing Service (AMS), has resulted in significant water and soil conservation, safeguarding our land for future generations.

Critical among these practices is smart irrigation.  Almond growers in California have funded 71 irrigation projects over a 32-year period.  Through these projects, growers have learned that micro-drip irrigation not only uses much less water than older methods, but also generates more vigorous plant growth.  With the targeted distribution and uniformity, this increases crop production. Read more »

Pooling Resources for Scientific Breakthroughs

Over the last 50 years, research and technological advances have led to a 35% decrease in the pork industry’s carbon footprint.

Over the last 50 years, research and technological advances have led to a 35% decrease in the pork industry’s carbon footprint.

American farmers know about planting seeds—both in the ground and in groundbreaking research. While the seeds they plant as individual farmers feed and clothe the rest of us, the seeds they sow collectively through participation in research and promotion (R&P) programs are vitally important, too.

Funded entirely by industry, agricultural R&P programs are a way for producers and businesses across a commodity industry to pool their resources to help market and improve their products. With oversight provided by USDA’s Agricultural Marketing Service (AMS), one of the most important seeds these programs sow is the foundational research that paves the way for breakthroughs that once seemed unimaginable. Read more »

Decades of Research Show Increased Sustainability for American Agriculture

The Pioneers of Progress booklet illustrates how U.S. cotton has increased sustainability over the last 4 decades.  The original cover art was inspired by vintage almanacs, acknowledging the heritage of the U.S. cotton industry. Image courtesy Cotton Inc.

The Pioneers of Progress booklet illustrates how U.S. cotton has increased sustainability over the last 4 decades. The original cover art was inspired by vintage almanacs, acknowledging the heritage of the U.S. cotton industry. Image courtesy Cotton Inc.

U.S. agricultural producers have been engaged in sustainable farming practices for many years as an inherent part of their work.  They need the environment to flourish and thrive in order to continue producing the foods we eat and the materials we use.  Agricultural research and promotion groups, with oversight from USDA’s Agricultural Marketing Service (AMS), allow producers and businesses across a commodity industry to pool their expertise and resources in order to help create new markets and invest in research.  The research they conduct helps improve production, discover new uses, and plays an important part in helping their industry identify and adopt sustainable practices. Read more »

Diversity of Thought Brings Success

At the first ever "Opportunities for Diversity" event, AMS Administrator Anne Alonzo (at the podium) was joined by Deputy Secretary Krysta Harden (first seat) and several members of the commodity Research and promotion boards. The event discussed the changing face of agriculture and the importance of including members from all schools of thought, backgrounds and culture.

At the first ever "Opportunities for Diversity" event, AMS Administrator Anne Alonzo (at the podium) was joined by Deputy Secretary Krysta Harden (first seat) and several members of the commodity Research and promotion boards. The event discussed the changing face of agriculture and the importance of including members from all schools of thought, backgrounds and culture.

The face of agriculture is changing.  The changes are reflected in the Ag Census data released last week, in the rural communities we serve, and in the way the Department is looking toward the future.  With a 12 percent increase in minority farm operators and a 21 percent increase in Hispanic farm operators since 2007, it’s clear that the agricultural landscape is changing. And it is vital that industry leadership evolves, too.

My agency, the Agricultural Marketing Service (AMS), oversees more than 20 Federal Research and Promotion (R&P) boards, whose members are appointed by Secretary of Agriculture Tom Vilsack.  These boards serve a variety of commodity industries, focusing on nutrition, research, marketing and consumer outreach.  By helping develop new markets and strengthening existing ones, they create opportunities for farms and businesses across the country. Read more »