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Posts tagged: research and promotion programs

Grooming New Women Leaders in the Fruit and Vegetable Industry

Mariana Lizeth González Sánchez at far right

Mariana Lizeth González Sánchez (far right) has been a National Mango Board member since 2012. Sanchez is the manager of exports at EB International and has more than 8 years’ experience in the mango industry.

Meet Mariana Lizeth González Sánchez

The future of agriculture is bright when looking at young people like Mariana Lizeth González Sánchez, a current member of the National Mango Board. With nearly 8 years’ experience in the mango industry, Sanchez is the manager of exports at EB International. In her role, Sanchez is responsible for purchasing, logistics, exporting and marketing of mangos. Read more »

Celebrating the Blueberry’s 100th Birthday

AMS Fruit and Vegetable Program Deputy Administrator Charles Parrott and AMS Fruit and Vegetable Program Research and Promotion Program Director Heather Pichelman (right) enjoying the blueberry celebration at the USDA Farmers Market

AMS Fruit and Vegetable Program Deputy Administrator Charles Parrott and AMS Fruit and Vegetable Program Research and Promotion Program Director Heather Pichelman (right) enjoy the blueberry celebration at the USDA Farmers Market. They stopped by the Blueberry Council’s booth to meet Melissa Mowery (second from left) and Toni Austin (second from right), representatives from the Blueberry Council’s Public Relations team.

They often say big things come in small packages. That is the case for the highbush blueberry, a fruit that is only small in stature. July is National Blueberry Month and people all over the world are busy enjoying blueberry-inspired fruit salads, smoothies, and other refreshing foods. In addition to this month-long celebration, blueberry fans have another reason to get excited – the 100th anniversary of commercial blueberries.

The blueberry’s journey from farm to table began in 1916 in Whitesbog, N.J., when Elizabeth White teamed up with USDA botanist Frederick Coville to go against conventional wisdom and breed a variety of wild blueberries to be sold on the market. The blueberry’s 100-year history contains many milestones. This includes being named the official state berry of New Jersey, an iconic appearance in the classic Willy Wonka movie, and being planted in the White House kitchen garden. Read more »

Family Values Produce Success for Sorghum Industry Leader

Verity Ulibarri

Verity Ulibarri is the vice president for Farm Credit of New Mexico and a board director for the Sorghum Checkoff. Ulibarri is a fifth-generation farmer who always wanted to be a farmer.

Meet Verity Ulibarri

Family values have proven to be the source of Verity Ulibarri’s success. As the vice president for Farm Credit of New Mexico and a board director for the Sorghum Checkoff, the sorghum producer from New Mexico is making strides in the agriculture industry.

Ulibarri, a fifth-generation farmer, said she always wanted to be a farmer. She and her husband, Anthony, started their own farming operation in 2011. They grow sorghum and wheat and run stocker cattle on approximately 1,700 acres of land. Read more »

Industry Research and Promotion Programs Prepare Next Generation of Ag Leaders

Brittany Lowery, a student at North Carolina State University, receiving her certificate of completion of Swine Science Online, from Dr. Todd See, Dr. Ken Esbenshade and Dr. Billy Flowers

Brittany Lowery, a student at North Carolina State University, receives her certificate of completion of Swine Science Online, from Dr. Todd See, Dr. Ken Esbenshade and Dr. Billy Flowers. The SSO courses teach students scientific principles and management skills to prepare them for careers in the swine industry. Photo courtesy of the National Pork Board.

As recent studies indicate agriculture is one of the best fields for college graduates, it is imperative for the industry to groom the next generation of leaders. All of us here at USDA’s Agricultural Marketing Service (AMS) would like to highlight the efforts of a couple industry Research and Promotion Programs for encouraging young students to choose agricultural careers.

The Pork Checkoff and the US Pork Center of Excellence worked together to develop Swine Science Online (SSO) courses that teach students scientific principles and management skills to best prepare them for careers in the swine industry. Read more »

Weaving Up New Uses for Cotton

Glandless cottonseed machine

Glandless cottonseed is being used to demonstrate that the elimination of gossypol provides an opportunity to produce high value foods for humans as well as animals. The oil will be used to fry food in a college cafeteria. The used oil will be taken back to the experiment station where it will be converted into biodiesel and used to run the station’s irrigation pumps. The protein, which was also squeezed out during the crushing process, will be used to feed shrimp in an aquaculture experiment and ultimately sold. Photo courtesy of the Cotton Board.

This post is part of the Science Tuesday feature series on the USDA blog. Check back each week as we showcase stories and news from USDA’s rich science and research portfolio.

In the agriculture industry, having a green thumb can help businesses improve their yield and their bottom line. As good stewards, our nation’s farmers, ranchers, and agricultural business are also committed to another type of green. Through sustainable and conservation practices, ag businesses are finding multiple uses for products, which reduces land and water usage.

The USDA’s Agricultural Marketing Service (AMS) witnesses these efforts first-hand while overseeing industry Research and Promotion Programs. These self-help programs that are requested for and completely funded by the industry are charged with developing cutting-edge marketing campaigns and supporting nutrition research that benefits all of the industry’s members. Many of their research projects focus on sustainable practices and conservation. While we know that the list of these types of projects is endless, we would like to highlight a few of the things that the cotton industry is doing. Read more »

Event in the Big Apple is No Small Peanuts

For nearly a week, the National Peanut Board invaded the streets of New York to connect the city to the more than 7,000 peanut farming families the board represents. To connect with New Yorkers, they set up a pop-up shop where visitors could sample foods, talk to peanut farmers, and much more. Photo Courtesy of the National Peanut Board.

For nearly a week, the National Peanut Board invaded the streets of New York to connect the city to the more than 7,000 peanut farming families the board represents. To connect with New Yorkers, they set up a pop-up shop where visitors could sample foods, talk to peanut farmers, and much more. Photo Courtesy of the National Peanut Board.

You may not see the natural connection between peanut farmers and New York City. However, I recently had the chance to see both worlds collide during a National Peanut Board meeting in the big apple. In addition to the normal items of business, the board also planned some unique peanut-inspired events for New Yorkers.

The National Peanut Board is one of the more than 20 industry Research and Promotion Programs that my agency – the Agricultural Marketing Service (AMS) oversees. These self-help programs that are requested for and completely funded by the industry are charged with developing cutting edge marketing campaigns and supporting nutrition research that benefits all of the industry’s members. The Peanut Board recently invaded the streets of New York to connect the city to the more than 7,000 peanut farming families the board represents. This proved to be very successful as everyone soon learned that our peanut farmers have a strong connection to New Yorkers and to people all over the world. Read more »