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Posts tagged: research and promotion programs

U.S. Soybeans Help Feed the World

Soybeans growing on a farm

The U.S. soy industry continues to reach new heights in producing soybean products to help feed the world.

It takes more than just a bountiful harvest to succeed in today’s agricultural marketplace.  Many farmers find strength in numbers by pooling resources and expertise to grow and sustain their businesses in both the U.S. and international markets. For soybean farmers, the United Soybean Board (USB) works to maintain and expand domestic and foreign markets and uses for soybeans and soybean products.

Working through the U.S. Soybean Export Council, the USB annually conducts about 140 projects in international markets to promote U.S. soy products.  Comprising 70 soybean farmers, the USB facilitates trade servicing and technical support programs with importers, processors, livestock producers, and aquaculture operations.  Another important component of the soybean marketing effort is to invite international buyers, processors, and other users of U.S. soy products to the United States to understand and see firsthand the U.S. soybean production, processing, distribution and transportation systems. Read more »

Taking Note of Paper’s Popularity

Paper & Packaging – How Life Unfolds campaign infographic

Through its Paper & Packaging – How Life Unfolds campaign, the Paper and Packaging Board reminds us of the many ways we are connected to paper. Photo courtesy of the Paper and Packaging Board. (Click to enlarge)

Kindle, iPad, and Surface—oh my! It’s fascinating to think about the increasing number of electronic tablets in the marketplace. However, a recent survey suggests that students and educators alike grab another notepad when it comes to comprehending what they’ve read. And that notepad is made of paper.

In fact, 74 percent of college educators surveyed in the 2015 Annual Back to School Report said that their students are more likely to stay focused when they are using a notebook and textbook rather than a laptop. Almost 80 percent of the K-12 teachers in this same survey also said that their students comprehend information better when they read on paper. As such, 63 percent of the teachers surveyed indicated that their courses involved paper-based learning. Read more »

“Fuel Up to Play 60″ Has Game Plan to Supercharge School Fitness and Nutrition

Jack, the Fuel Up to Play 60 Program’s Delaware State Ambassador, visiting Chicago’s “Bean” sculpture

Jack, the Fuel Up to Play 60 (FUTP 60) Program’s Delaware State Ambassador, visits Chicago’s “Bean” sculpture during the 2015 Fuel Up to Play 60 Student Ambassador Summit. Photo courtesy of Fuel Up to Play 60.

Meet Jack, a sixth-grader who is eager to become a school nutrition and fitness game changer. He is one of nearly 20,000 student ambassadors with Fuel Up to Play 60 (FUTP 60), a program launched by the National Dairy Council (NDC) and National Football League (NFL) in collaboration with USDA. FUTP 60 empowers youth like Jack to improve nutrition and physical activity at their schools and in their communities. Jack serves as student ambassador for his home state of Delaware.

In late July, he and a select group of top ambassadors trained like athletes at the 2015 Fuel Up to Play 60 Summit in Chicago—his first visit ever to the Windy City. In addition to playing flag football, making friends and having a great time, the ambassadors learned all about nutrition and the benefits of getting at least 60 minutes of daily physical activity. Most importantly, they learned the leadership and communication skills necessary to work with students and school staff to deliver FUTP 60 activities that meet their school’s wellness goals. Those goals could include introducing salad bars, planting and harvesting fruit and vegetables in a school garden or inviting an NFL player to talk about all aspects of wellness, to name a few. Read more »

USDA Wants YOU to Serve on a Board, Committee or Council

Industry representative Katie Swinson enjoying her time in a peanut field in Duplin County, N.C.

Industry representative Katie Swinson enjoys her time in a peanut field in Duplin County, N.C., a major area for peanut production.

Why does someone choose to serve on a USDA board?  To find out, we asked several members of one important board that very question.

The Peanut Standards Board, which is overseen by USDA’s Agricultural Marketing Service (AMS), was created by Congress to establish quality and handling standards for peanuts sold in the marketplace. Peanuts are an important agricultural commodity. According to the American Peanut Council, U.S. peanut farmers produce around 1.9 million tons of peanuts annually on approximately 1.44 million acres. In 2014 American peanut production generated an estimated $1.1 billion in revenue (NASS).   Peanut quality affects the entire industry and the Peanut Standards Board is comprised of a mix of producers and industry representatives covering the entire supply chain. This means peanut farmers, manufacturers, shellers, importers, and their representatives are all welcome to serve. Read more »

Blending Up New Ways for Kids to Enjoy School Meals

A sloppy joe with vegetables

The Mushroom Council website has information to help schools incorporate mushrooms in popular meals like beef hamburgers and sloppy joes. Photo courtesy of the Mushroom Council.

Sometimes the right blend can change your perception. One of our industry research and promotion programs is remixing school meal items to help change students’ preconceptions and get them to eat healthy foods.

The Mushroom Council helped out on this front in a number of ways. The Council, which is overseen by our agency – the USDA’s Agricultural Marketing Service (AMS) – encouraged schools to use recipes that added mushrooms to their beef burgers. By reducing some of the beef and adding the hearty texture of mushrooms, schools were able to increase student consumption of healthy meals without compromising taste. Read more »

Grooming New Women Leaders in the Fruit and Vegetable Industry

Mariana Lizeth González Sánchez at far right

Mariana Lizeth González Sánchez (far right) has been a National Mango Board member since 2012. Sanchez is the manager of exports at EB International and has more than 8 years’ experience in the mango industry.

Meet Mariana Lizeth González Sánchez

The future of agriculture is bright when looking at young people like Mariana Lizeth González Sánchez, a current member of the National Mango Board. With nearly 8 years’ experience in the mango industry, Sanchez is the manager of exports at EB International. In her role, Sanchez is responsible for purchasing, logistics, exporting and marketing of mangos. Read more »