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Posts tagged: research and promotion programs

Helping Ag Businesses Reflect on their Accomplishments and Look to the Future

Lamb Locator screenshot

The American Lamb Board’s Lamb Locator provides locations where lamb fans can enjoy this tasty product. Not only does the Lamb Locator list farmers markets, grocers, butchers and restaurants selling American lamb, it also includes a list of wholesale suppliers. Photo courtesy of the American Lamb Board.

Reflection, celebration, and ambition are hallmarks of entering a new year. We reflect on the challenges we faced, celebrate our accomplishments, and set goals for the future. For businesses, a common goal is finding new ways to satisfy ever-changing consumer demands. Our nation’s farmers and ranchers rely on research and promotion programs to help meet these demands, connecting consumers to their quality products. With a focus on highlighting quality products and building consumer trust, many research and promotion groups embarked on new initiatives and continued to expand on others in 2014.

Success for agricultural businesses often depends on their ability to provide consumers more information. The American Lamb Board accomplishes this by providing locations where lamb fans can enjoy this tasty product. Not only does the Lamb Locator list farmers markets, grocers, butchers and restaurants selling American lamb, it also includes a list of wholesale suppliers. Making this information available to the public helps more and more people enjoy quality lamb products that are produced by American farmers and ranchers. Read more »

Hearing First-Hand How Diversity Matters

USDA is committed to bringing everyone to the table—people and organizations of different background, perspectives and opinions. Hear first-hand how important diversity is to rural America. (Click to play video)

USDA is committed to bringing everyone to the table—people and organizations of different background, perspectives and opinions. Hear first-hand how important diversity is to rural America. (Click to play video)

The men and women who own and operate our country’s farms and ranches are increasingly diverse. In fact, according to USDA’s 2012 Census of Agriculture, all categories of minority-operated farms increased between 2007 and 2012.  The number of farms operated by Hispanics has increased by 21 percent in just five years.

My agency, USDA’s Agricultural Marketing Service (AMS), oversees all 22 industry-funded commodity research and promotion (R&P) programs.  Led by industry board members appointed by the Secretary of Agriculture, these programs provide a framework for farmers and businesses to pool resources, set common goals and make collective decisions about how to best develop new markets, strengthen current markets and conduct important research and promotion activities. Read more »

Bringing You Food and Fiber to Fit Your Active Lifestyle

America's ag promotion groups are dedicated to helping fuel and inspire active, health-conscious consumers. Photo courtesy of AMS.

America's ag promotion groups are dedicated to helping fuel and inspire active, health-conscious consumers. Photo courtesy of AMS.

If you’ve learned how to cut a mango from a magazine article, read about new fabrics on a website or heard about nutrition research on almonds from a health reporter on TV, chances are one of America’s ag promotion groups made that information possible and available. From the clothes you wear to the food you eat, these groups are leading efforts to research and promote food and fiber that fits your lifestyle. Read more »

Successful Meeting Helps Take Produce Marketing Efforts to Next Level

A recent meeting connected fruit and vegetable industry leaders with the USDA employees they communicate with on a regular basis. A continuous dialogue with these leaders helps their industries remain nimble and better able to adjust to changes in the marketplace.

A recent meeting connected fruit and vegetable industry leaders with the USDA employees they communicate with on a regular basis. A continuous dialogue with these leaders helps their industries remain nimble and better able to adjust to changes in the marketplace.

The fruit and vegetable industry is an integral part of our country. Besides helping increase access to healthy foods, the industry generates $40 billion in sales and empowers communities by creating jobs and stimulating economies. While it’s great to notice the strength of the produce industry, it is important to remember that it is the result of careful research and planning. I had the chance to watch the industry rekindle this energy as I visited with leaders from each of our marketing order boards and committees during a management conference last week.

There were some great takeaways from the meeting. We heard an update about the Food Safety Modernization Act (FSMA) from Food and Drug Administration (FDA) Deputy Commissioner Michael Taylor. He ensured us that FDA is looking to collaborate with partners like USDA to help the industry comply with the FSMA regulations when they become final. We also heard from our Commodity Procurement Program Director Dave Tuckwiller, who encouraged everyone to take advantage of new opportunities to sell food to USDA. Thanks to new National School Lunch standards, my agency, the Agricultural Marketing Service (AMS) purchased 20 percent more fruits and veggies in 2013 than in the previous year. Read more »

Keeping #AgStrong

Look for more facts, figures, and farmer insights on the @USDA_AMS Twitter feed or the #AgStrong hashtag.

Look for more facts, figures, and farmer insights on the @USDA_AMS Twitter feed or the #AgStrong hashtag.

The strength of America’s farmers and ranchers is undeniable. I knew that strength firsthand growing up in a rural community that depended on agriculture. And I see it in so many ways as I meet folks from across the country in my role at USDA—in their work ethic, in their dedication to their crops and animals, and in their commitment to feed their communities and the world. They are all #AgStrong—an old truth in a new format, celebrating the common agricultural roots among farmer and rancher, family business and rural community.

Through these commonalities, many family-owned farms find strength in numbers, in pooling resources and expertise to grow and sustain their family businesses.  For many of them, ag boards—with oversight from USDA’s Agricultural Marketing Service (AMS)—are vital to their success, increasing business opportunities and mapping out a long-term future for their industry. Read more »

Representing the Faces of Agriculture through Research and Promotion Board Diversity

At AMS, we are committed to ensuring that all research and promotion boards are as diverse as the members they serve. Photo courtesy of National Black Growers Council.

At AMS, we are committed to ensuring that all research and promotion boards are as diverse as the members they serve. Photo courtesy of National Black Growers Council.

U.S. agriculture is increasingly diverse, with farmers, ranchers, processors, distributors, vendors, and more from various backgrounds.  Just like their products, the operations and the men and women that run them are diverse – in gender, race, age, size, and production practices.  At USDA, we are committed to supporting all of American agriculture with our programs and services.

My agency, USDA’s Agricultural Marketing Service (AMS), is in a unique position to encourage and promote diversity, particularly when it comes to industry leadership.  AMS oversees 22 industry-funded research and promotion programs that allow farmers and businesses to pool resources, set common goals, and make collective decisions about how to best develop new markets, strengthen current markets, and conduct important research and promotion activities covering a wide variety of topics from nutrition to sustainability.  These programs, which create opportunities for farms and businesses across the country, are led by industry board members appointed by the Secretary.  AMS has been working hard to ensure that research and promotion boards reflect the full diversity of American agriculture.  We know that the programs are stronger when the boards represent the diversity of the industries they represent and the consumers they serve. Read more »