This October, just like every other month during the school year, school menus will feature an array of products from local and regional farmers, ranchers, and fishermen. Kids of all ages will dig up lessons in school gardens, visit farms, harvest pumpkins, and don hair nets for tours of processing facilities. Science teachers – and English, math, and social studies instructors, too – will use food and agriculture as a tool in their classrooms, so that lessons about the importance of healthy eating permeate the school learning environment.
An investment in the health of America’s students through Farm to School is also an investment in the farmers and ranchers who grow the food and an investment in the health of local economies. In school year 2011-2012, schools purchased $386 million in local food from farmers, ranchers, fishermen, and food processors and manufacturers. And an impressive 56 percent of school districts report that they will buy even more local foods in future school years. Farm to school programs exist in every state in the country. Read more »
USDA’s investments in local and regional food systems help provide farmers and ranchers with greater opportunities, consumers with more choices and bring jobs to rural and urban communities. USDA Photo.
Strong local food systems are one of U.S. Department of Agriculture (USDA) Secretary Vilsack’s four key pillars to revitalize rural economies. On Monday, he announced the award of over $52 million to support local and regional food systems and the organic industry through five USDA grant programs. Most of the grants were authorized through the 2014 Farm Bill.
As part of that announcement, my agency—the Agricultural Marketing Service (AMS)—awarded over $27 million in competitive grants to expand marketing through the new Farmers Market and Local Food Marketing Promotion Program, as well as over $1 million in matching grants through the Federal-State Marketing Improvement Program (FSMIP). For years, AMS has led USDA efforts to support local and regional food systems by awarding grants that give farmers and ranchers around the country tools to reach consumers, strengthen ties between urban and rural communities and help meet the growing demand for locally and regionally produced food. Read more »
These days, it seems like it’s easier than ever to turn a good idea into reality. This is the era of Kickstarter, where entrepreneurs can connect with potential investors at the click of a button.
Of course, it takes more than money to grow an idea. It takes an atmosphere that fosters creativity and rewards innovation. And at a deeper, less obvious level, it requires strong, secure infrastructure—roads and bridges, but also internet access and community facilities like hospitals and schools—that improves connectivity and access to information, moves products to market, and makes communities competitive and attractive to new businesses and investments. Read more »
Finding creative ways to navigate transportation issues is critical to meet the increasing demand for local and regional food. A new report by USDA’s Agricultural Marketing Service serves as a resource for strategies and solutions to help small- and mid-size farm operations, food hubs, agribusinesses and researchers solve these issues. Photo courtesy David Ingram
Rivers, roads and rails—the shortest distance between two points is not always a straight line. Finding the best path forward can be difficult as city traffic gets worse each year, frustrating commuters and thwarting deliveries. Also in the transportation mix are farmers traveling the same roads trying to bring the freshest produce to city markets. With the $7 billion-per-year market for local and regional food continuing to grow, more and more goods are being transported along local routes.
Developing creative ways to navigate transportation challenges is critical for farmers and consumers alike to meet the increasing demand for local and regional food. Farmers relying on local and regional food systems may not have the scale or capacity to use established food freight systems. That’s why USDA’s Agricultural Marketing Service (AMS) has taken a fresh look at food distribution issues, especially for the local and regional markets. Read more »
Food can go through a lot of steps to reach the consumer - before it is laid on the table - food travels from the field to the truck to the packing house to the store. AMS has many programs that support business entities involved in the food chain. Photo courtesy of Bart Everson.
A recent trip back home to Louisiana sparked memories of a simpler time when old trucks full of fresh produce rumbled down dusty roads to deliver goods to the local market. The 2012 Census of Agriculture tells us that 50,000 farmers and ranchers nationwide are now selling to local retailers and that 150,000 of them are selling their products directly to consumers. Although these farmers and ranchers are still using this direct approach, the agricultural industry is certainly more dynamic today. This means that producers need to follow a strategic business model.
The reality is that food can go through a lot of steps to reach the consumer. Before it is served on the table, food travels from the field to the truck to the packing house to the store. My agency, the USDA’s Agricultural Marketing Service (AMS), has many programs that support business entities involved in the food chain, including farmers markets and food hubs. For example, we invest in projects that help farmers and businesses understand emerging trends, create new markets, and stimulate our nation’s rural economies. Read more »
Agriculture is one of the brightest spots in our economy, and the American brand of agriculture is surging in popularity worldwide. Trade and market access support good-paying jobs and drives economic growth. A strong rural economy is critical to the overall economic health of the United States.
The past five years represent the strongest in history for agricultural trade with U.S. agricultural product exports totaling $619 billion over five years. Agricultural exports in fiscal year 2013 alone reached $140.9 billion, the highest level on record, and supported nearly one million jobs here at home. Read more »