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Posts tagged: #RuralMade

Let the Good Times Flow for National Dairy Month!

A man and pregnant woman have a snack and a glass of milk

June is Dairy Month! USDA Photo.

June is an eventful and versatile month—the start of warm summer days, school vacations, and holidays like Father’s Day and Flag Day.  We also celebrate many unusual observances in June such as Heimlich Maneuver Day, National Yo-Yo Day, and National Donut Day. But who can enjoy a donut without a nice, cold glass of milk?  June is the perfect month to combine the two as USDA joins the rest of the country in celebrating National Dairy Month.

For more than 75 years, we have celebrated dairy and all of its goodness during June.  What started out as National Milk Month in 1937 to promote milk consumption and stabilize the dairy demand has turned into a month-long celebration and tradition that acknowledges the dairy industry’s contributions to the United States and around the world.

Dairy has played an important role in America’s history since before the Revolutionary War, but it was not until Read more »

Training Empowers Ag Boards to Recruit the Next Generation of Farmers

Deputy Secretary Krysta Harden (center, first row) is thanked by AMS Administrator Anne Alonzo (far right, first row) and members of the AMS research and promotion team for speaking at the diversity and inclusion training event on Feb. 18, 2015. USDA photo.

Deputy Secretary Krysta Harden (center, first row) is thanked by AMS Administrator Anne Alonzo (far right, first row) and members of the AMS research and promotion team for speaking at the diversity and inclusion training event on Feb. 18, 2015. USDA photo.

USDA Secretary Tom Vilsack, Deputy Secretary Krysta Harden, and all of USDA are committed to supporting the next generation of farmers and ranchers and promoting diversity and inclusion in all sectors of agriculture. As Administrator of the Agricultural Marketing Service (AMS), I had the pleasure of advancing these important priorities during our Research and Promotion Program (R&P) board diversity and inclusion training session, held in Northern Virginia prior to the 2015 Agricultural Outlook Forum.

Meeting participants – including more than 50 board members and board staff from 20 of the 22 R&P boards that we oversee, AMS employees, and representatives of Certified Nominating Organizations – gathered to tackle a serious issue: how to recruit talented and diverse board members who are representative of the industries they serve. The R&P boards allow farmers and ranchers to pool their resources and set common goals to develop new markets and strengthen current markets for the commodities they grow or handle. Read more »

Super Bowl “Super Kid” Promotes Exercise, Healthy Eating

Meet Bobby, a “Super Kid” who champions nutritious food choices and physical activity for America’s school children. Photo courtesy of Fuel Up to Play 60.

Meet Bobby, a “Super Kid” who champions nutritious food choices and physical activity for America’s school children. Photo courtesy of Fuel Up to Play 60.

Minutes before the National Football League (NFL) teams of Super Bowl XLIX took the field, a middle school student from Orlando, Fla., had the honor of handing the game ball to an NFL official for the kickoff. But Bobby did much more than hand off that football. As this year’s NFL Play 60 “Super Kid,” the 12-year-old boy helped to inspire students across America to exercise daily and eat healthier foods.

He accomplished this feat through his relentless work with the Fuel Up to Play 60 (FUTP60) program, an outreach and education initiative founded by the National Dairy Council and the NFL, in collaboration with USDA. The program encourages youth in nearly 73,000 schools, representing almost 36 million students, to consume nutrient-rich foods—low-fat and fat-free dairy, fruit, vegetables and whole grains—and achieve 60 minutes of physical activity each day. Read more »

USDA Keeps Dairy Exports Flowing to Morocco

USDA’s Agricultural Marketing Service (AMS) and its sister agencies work to keep markets open to U.S. products.  Recently, an interagency team resolved an issue with Morocco, keeping a $126 million market open for American butter, cheese and other dairy products.

USDA’s Agricultural Marketing Service (AMS) and its sister agencies work to keep markets open to U.S. products. Recently, an interagency team resolved an issue with Morocco, keeping a $126 million market open for American butter, cheese and other dairy products.

U.S. agricultural exports continue to be a bright spot for America’s economy, worth a record $152.5 billion in fiscal year 2014.  That’s why USDA’s Agricultural Marketing Service (AMS) and its sister agencies work so hard to keep these export markets open.  So in 2011, when Morocco requested that USDA use a new dairy export certificate that we could not endorse, we launched into action.  Our goal was to protect an export market worth $126 million annually while preserving our close relationship with a valued trading partner.

Morocco is the 13th largest export market for our dairy products, and U.S. dairy exports are the fastest growing export category to that country.  U.S. companies export many dairy commodities to Morocco, such as butter, cheese and skim milk powder, as well as dairy ingredients such as milk protein and whey protein products. Read more »

Always Home Grown or Homemade In South Dakota

Ernie and Terry Lehmkuhl of Springerridge Barnyard Products, organizers of the Country Farmer's Market in Pierre, SD, show off their products at a recent market.

Ernie and Terry Lehmkuhl of Springerridge Barnyard Products, organizers of the Country Farmer's Market in Pierre, SD, show off their products at a recent market.

Here in South Dakota, we’re proud of the agricultural products we produce, and local farmer’s markets are a great venue to get these products directly in the hands of consumers. One market I wanted to single out is the Country Farmer’s Market held in our capital of Pierre, South Dakota. Terry Lehmkuhl of Springerridge Barnyard Products and her husband Ernie are the organizers of the market. Terry said “We are just a few hard working people that love bringing country to town. Our Farmer’s Market customers love what we do with our hands. Picking eggs, milking goats, working in our kitchens or just playing in the dirt, we bring our customers the best, freshest products and produce.” Read more »

Secretary’s Column: Growing the #RuralMade Economy

Those of us who call rural America home know that there’s more to the rural economy than just farms and ranches. From biobased products to rural manufacturing, the potential to grow and make innovative products in rural America is limitless.

As part of our commitment to strengthening rural economies, USDA this week released a new series of state-by-state “Made in Rural America” factsheets. Each state factsheet is a snapshot of how USDA investments help to build a better atmosphere for small business in rural America. Read more »