Nature's Gold Medal Winner, Rudy Wendelin painting, 1988.
This post is part of the Science Tuesday feature series on the USDA blog. Check back each week as we showcase stories and news from USDA’s rich science and research portfolio.
If you hear a deep resonant voice and the words, “Only YOU…,” you probably could complete the iconic words, “…can prevent forest fires.” More than seven in ten adults in the United States would recognize Smokey Bear and know his message, according to a 2011 Ad Council survey.
Now some of the illustrations that helped create the image we most associate with Smokey, who celebrates his 70th anniversary as spokesbear for the U.S. Forest Service (FS) this year, are on display for the first time. Nineteen original paintings by Virginia artist Rudolph Wendelin from USDA’s National Agricultural Library (NAL) Smokey Bear history collection are being featured in an exhibit at the Chrysler Museum of Art in Norfolk, Virginia. Read more »
September is National Preparedness Month. And as disasters continue to affect regions across America each year, USDA will participate in this year’s America’s PrepareAthon! to discuss how USDA can help you prepare your home, your family and your community for when disaster strikes.
Our goal during National Preparedness Month is to help you prepare through a variety of activities. Read more »
S’mores, a treat whose recipe first appeared in the 1927 Girl Scouts Handbook, is a staple of National Roasted Marshmallow Day (Aug. 30). (Think Stock/Getty Images)
Some wonderful memories are born around a fire ring. But whether you are camping, “glamping” or sitting with friends and family in your backyard, waning evenings typically include one campfire staple: marshmallows.
So, on the eve of National Roasted Marshmallow Day (Aug. 30), we pay tribute to the sweet ingredient that makes any form of outdoor gathering, well, sweeter.
For some, the best use of marshmallows is as the gooey main ingredient of s’mores. Take a graham cracker, place a section of chocolate on it, and then carefully place a freshly roasted marshmallow on top of the candy bar. Top the marshmallow off with another graham cracker, carefully squeezing the campfire dessert sandwich together as the hot marshmallow melts the chocolate. Read more »
USDA Farmers Market offered up fresh fruit as a healthy back to school snacks for kids.
We just wrapped up the 15th annual National Farmers Market Week here at USDA. It has been an AMAZING week filled with celebrations at farmers markets across the country. Last Friday, at our own USDA Farmers Market, we hosted hundreds of youths to introduce them to healthy back-to-school snacks; and we even had a special guest appearance from our old friend Smokey Bear (who turned 70 years old on Saturday).
Every year, the first full week of August is our opportunity to highlight the country’s thousands of farmers markets, the farmers and ranchers who make them possible, and the communities that host them. Farmers markets and, more broadly, local and regional food systems, are one of the four key pillars that USDA is focusing on in order to encourage rural economic development and improve the quality of life for rural Americans. Read more »
Smokey Bear fire danger signs can be seen on many national forests and grasslands as a reminder to visitors that, “Only YOU can prevent wildfires.” (U.S. Forest Service)
“Remember . . . Only YOU Can Prevent Forest Fires.”
For more than 50 years, that iconic catch phrase grabbed the hearts and minds of generations of children, spurred a series of books, games and gifts, helped to change the face of wildland firefighting and prompted more than one child to grow up to be a forester.
“On Saturday morning’s, I would watch the ‘Farm Report’ just waiting for ‘Lassie’ to come on,” said Glenn Casamassa, a Long Island, New York, native who grew up to become a forester. “Right after the Farm Report I saw this bear talking about forest fires, and it got me thinking about the woods. As a kid, Smokey and his message really stuck in my head.” Read more »
For 70 years, children and adults have written to Smokey Bear, the U.S. Forest Service symbol for wildfire prevention. So many letters were sent in the 1960s that the U.S. Postal Service authorized a ZIP code – 20252 – just for Smokey. (U.S. Forest Service)
Smokey Bear, the iconic symbol of wildfire prevention for 70 years, is for many people a comforting symbol of a promise that everything will be okay. As long as we all work together, as one of Smokey’s young pen pals wrote recently.
“Dear Smokey: I would like to be a Junior Forest Ranger and help the big rangers. I promise to look after the forest and watch out for baddies making fires and damaging trees. Love Adam”
The letters come one-by-one or in neatly piled stacks, with carefully drawn portraits and hastily scrawled letters. They want to know if Smokey Bear is okay. They ask if he can write to them. They show compassion, knowing Smokey’s mother did not make it out of the fire. Read more »