Imagine dousing your campfire then getting a big bear hug from Smokey Bear, the iconic symbol of wildfire prevention for nearly 70 years.
That’s the idea behind three videos in a new series of Smokey Bear public service advertisements released July 12, 2013, designed to raise awareness about wildfire prevention. The Smokey Bear campaign is the longest running PSA campaign in U.S. History. The new ads will feature his well-known tagline, “Only YOU can prevent wildfires.” The new twist is the bear hugs. Read more »
Arriving in Washington, DC, the little hotfoot victim was greeted by a pouring rain, Lyle F. Watts, Chief of the Forest Service (center) and Stanlee Ann Miller of Albuquerque. N.M., who represented the school children of her state. (U.S. Forest Service photo)
Sometimes, a story speaks for itself. Although Smokey Bear was created on August 9, 1944, when the U.S. Forest Service and the Ad Council agreed that a fictional bear named Smokey would be the symbol for their efforts to promote forest fire prevention – what later happened is simply amazing.
Imagine this. The year is 1950, and a fire has been spotted in the Capitan Mountains of New Mexico. The responding fire crew quickly realized that the blaze was more than they could handle. Word quickly spread that they needed help. Area forest rangers, Army soldiers, Native American crews and assorted state and local volunteers gathered together in an attempt to contain the inferno that was fueled by increasingly gusty winds. Read more »
Smokey Bear’s lasting message – Only You Can Prevent Wildfires! – resonates with 97 percent of adults.
One of America’s most well-known, beloved and important icons is going to have a little work done over the next several weeks in preparation for his upcoming 70th birthday in 2014.
The mechanical Smokey Bear that welcomes scores of visitors to the U.S. Forest Service headquarters building in Washington, D.C., is going in to have his fur checked, his motor – er, “heart” – fine-tuned and will undergo a thorough cleaning. Read more »
Six-year-old Nathan Norman and Smokey Bear share a moment together during a Feb. 25, 2013 visit to Nathan’s home.
Six-year-old Nathan Norman counts Smokey Bear as one of his new best friends. The Rustburg, Va., boy recently met Smokey and a number of wildland firefighters and law enforcement officers from the George Washington and Jefferson National Forests as part of his hobby of reaching out to these first responders for cards and letters of support.
Nathan, diagnosed with brain cancer at 2 and with spinal cancer at 4, has spent much of his life in and out of hospitals. Read more »
Smokey Bear receives a bear hug from a child visiting Sims Flat Campground in the Shasta Trinity National Forest in Redding, California. (Photo credit: U.S. Forest Service, Paul Young)
Forests are an intricate part of our life, from the air they clean to the water they provide. So, we invite you to love your national forests. Read more »
Jerri Marr, forest supervisor for the U.S. Forest Service, greets the crowd that gathered to thank the firefighters returning and leaving the fire camp Tuesday morning, July 3, 2012, at Holmes Middle School in Colorado Springs, Colo. The Waldo Canyon Fire is now 70 percent contained. (Printed with permission from The Gazette, Christian Murdock)
Jerri Marr awoke on June 23, 2012, expecting a normal day as forest supervisor tending to issues on the Pike and San Isabel national forests west of Colorado Springs, Colo., and on the Comanche National Grassland, some 250 miles away. Not to mention the Cimarron National Grassland in southwest Kansas. That alone is enough to keep her days full. Read more »