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Posts tagged: social media

Agricultural Data Users Weigh-in on USDA Statistical Programs

USDA NASS Data Users Meeting graphic

USDA’s National Agricultural Statistics Service will hold its annual Data Users’ Meeting, followed by a live Twitter #StatChat at 6 p.m. ET on Tuesday, October 18.

As I’ve learned over my years with the National Agricultural Statistics Service (NASS), in order to make an impact, our information needs to meet the needs of the people who use the data we produce. And while we constantly try to gauge and meet their needs, it is imperative to speak to our data users directly to get their input. We are open to feedback all the time and we hold annual special Data Users’ Meeting in Chicago every October.

Of course face-to-face interaction has its limitations since not everyone can travel to Chicago to meet with us. To address this concern, for the first time this year, we are also adding a social media component to our Data Users’ Meeting. Immediately following the panel session at the meeting, from 5 p.m. to 5:30 p.m. Central Time, I will be answering questions via Twitter during our monthly #StatChat. Read more »

Growing Rural Economies and Opportunities through Social Media

KSU Center for Rural Enterprise Engagement Facebook screenshot

Kansas State University used a FSMIP grant to develop social media strategies for rural businesses to expand their customer base.

From Facebook to Snapchat, rural businesses are exploring how to use social media to improve their customer’s experience and expand their customer base. Over the last eight years, USDA and the Obama Administration have partnered with rural communities to build more opportunities that support rural small business owners, farmers and ranchers through applied research.   Today USDA awarded nearly $1 million in Federal-State Marketing Improvement Program (FSMIP) grants to support market research to strengthen markets for U.S. agricultural products domestically and internationally.

Administered by USDA’s Agricultural Marketing Service (AMS), FSMIP projects make a real difference to diverse stakeholders and largely benefit rural communities.  For example, in 2013, FSMIP awarded a 2-year grant to Kansas State University to develop social media strategies for small green businesses, including nurseries, garden centers and lawn care operations, and to explore the potential of social media to expand their markets and profitability.  Social media holds promise as a strategy for these rural businesses which frequently have a small customer base and struggle to be profitable throughout the year, given the seasonal nature of their business.  Through social media, business owners could reach more potential customers for little to no cost but they often do not know how or why they should use these tools. Read more »

Social Media, Online Resources Help a Minnesota Rancher Succeed

Keith Johnson checks the latest from NRCS Minnesota and the other people and groups he follows on Twitter on his phone.

Keith Johnson checks the latest from NRCS Minnesota and the other people and groups he follows on Twitter on his phone.

To Chisago County, Minn. farmer Keith Johnson, triathlons, swimming in clean water and conservation have a lot in common. They’re his passions, and he’s in constant pursuit of information on these topics.

Years ago, when printed publications and brochures were the norm, Johnson would find himself taking any piece of information he could get his hands on. Life-long learning was something he took a great deal of pride in.

Johnson relates his love for “information gathering” to that of a “treasure hunt.”  Over the years, since Johnson started farming, he found that he simply couldn’t learn enough.  With the advent of the Internet, smartphones and social media, his game of the “treasure hunt” has adapted. Read more »

Join Us for a Google+ Hangout: Growing the Organic Sector

On Wednesday, May 14th at 1:00 PM EDT, the USDA’s National Organic Program Specialist Betsy Rakola will host a Google+ Hangout to discuss strategies for growing U.S. organic production. During this Hangout, you’ll hear from farmers, organic certifiers, researchers, and community organizations at the forefront of todays’ organic market.

Participate in the Hangout on Wednesday by watching it live on the USDA Google+ page or on www.usda.gov/live.  Some of the questions we will discuss are: Read more »

Happy Valentine’s Day from MyPlate!

MyPlate Tips for Valentine’s Day!

MyPlate Tips for Valentine’s Day!

This Valentine’s Day, give something for the heart. Sharing a heart healthy gift is a great way to let the people in your life know you care.  Instead of offering an over-sized piece of cake or a box of sweets, give something that takes care of the heart.

For Your Spouse or Partner:  Make a healthy meal together.  Cooking a meal can help you to control portion sizes and the ingredients in your food. Find a healthy recipe to make at home or attend a cooking class at your local mall or community college.  For healthy recipe ideas, visit the FNCS Recipe Box. Read more »

Join us for a Google+ Hangout: The Growing Biobased Market — Influencers, Insight, and Impacts

Agriculture Secretary Tom Vilsack (right) tours Domtar Inc. in Plymouth, NC on Friday, Aug. 15, 2013. Domtar produces lignin, a biobased material with the potential to create advanced new products and energy. Domtar is working with a number of partners, including the U.S. Forest Products Laboratory, on development of lignin applications that includes fuel additives, solid fuels, high performance adhesives and more.

Agriculture Secretary Tom Vilsack (right) tours Domtar Inc. in Plymouth, NC on Friday, Aug. 15, 2013. Domtar produces lignin, a biobased material with the potential to create advanced new products and energy. Domtar is working with a number of partners, including the U.S. Forest Products Laboratory, on development of lignin applications that includes fuel additives, solid fuels, high performance adhesives and more.

Did you know USDA is the federal leader in helping to advance the U.S. bioeconomy through the use of renewable agricultural (plant), marine and forestry raw materials? By using agricultural feed stocks to make everyday finished products like biolubricants, bioplastics, construction materials and cleaners these products, we add value to the agricultural industry and up and down supply chains.  That is, jobs are not created just on the farm or near the farm gate, but throughout the manufacturing process on sales of these biobased products.

Please join me Thursday, December 12, 2 p.m. eastern, as I host a #MyFarmBill Google+ Hangout about the BioPreferred program. We’ll hear from some of the industry standouts working with USDA to create new markets for biobased products.  The Hangout will also include YOUR questions and comments. Read more »