The trade dispute was resolved after AMS helped the businesses produce paper work and take the South Korean officials on tours of orange juice processing plants. USDA Photo courtesy of Ken Hammond.
When we shop for items like orange juice at the grocery store, we often take for granted what goes on behind the scenes before we can enjoy these quality foods. Our nation’s producers and processors do not take it for granted. These products represent their livelihood, and the ability to reach new customers—especially through the export market—is critical to their businesses’ success. Recently, the USDA’s Agricultural Marketing Service (AMS) helped four businesses from Florida avert a costly 54% tariff, enabling them to continue to export frozen concentrated orange juice duty free to South Korea.
The US – Korea Free Trade Agreement (KORUS FTA) exempts U.S. orange juice from a 54% tariff when exported to Korea. However, in March 2013 Korean officials questioned the domestic origin of orange juice exported from the Sunshine State to the East Asian country. Without proof that the juice came from the U.S., exporters faced the costly tariff and the volume of exports to South Korea decreased. It was a huge loss for the Florida citrus industry which creates 76,000 jobs and pumps $9 billion into its local economy. Read more »
The Produce Safety University is a collaborative effort between AMS, FNS, and local schools. The training teaches school foodservice personnel things like how to safely handle, prepare, and store fresh fruits and vegetables. USDA photo by Christopher Purdy.
Healthy eating plus physical fitness equals a positive lifestyle. It is a concept that has been talked about for years. Fruits and vegetables are an integral part of the equation and a corner stone for National Nutrition Month. Through a number of services, the USDA’s Agricultural Marketing Service (AMS) ensures that fresh, high-quality produce can reach each and every neighborhood.
USDA knows it is important to develop good eating habits early, so we work with schools to make sure our children fill their plates with quality, wholesome fruits and vegetables. For example, a Memorandum of Understanding between AMS, the Food, Nutrition, and Consumer Service (FNCS) and local schools helps introduce fresh, locally-produced foods on school menus. To date, the Produce Safety University (PSU) has taught more than 400 school food service personnel how to safely handle and confidently purchase fresh produce. Read more »