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Posts tagged: Standards

Understanding AMS’ Withdrawal of Two Voluntary Marketing Claim Standards

Cattle grazing with clouds behind them

USDA’s Agricultural Marketing Service strongly supports the nation’s grass-fed beef industry by serving as an independent verifier of various grass-fed beef marketing programs, and by providing timely market reports that help producers better understand the value of grass-fed cattle and beef.

Last week, USDA’s Agricultural Marketing Service (AMS) announced that effective January 12, 2016, the agency withdrew two voluntary marketing claim standards – the Grass (Forage) Fed Marketing Claim Standard and the Naturally Raised Marketing Claim Standard. The Naturally Raised Marketing Claim Standard has never been used by anyone.  What does the announcement really mean to grass-fed beef producers and consumers?  The honest answer is nothing.

Consumers and beef producers alike can be assured, AMS still strongly supports the nation’s grass-fed beef industry by serving as an independent verifier of various grass-fed beef marketing programs, and by providing timely market reports that help producers better understand the value of grass-fed cattle and beef. Read more »

Intercollegiate Meat Judging Program – Developing Future Ag Leaders

Meat graders discussing the meat in front of them

Here at AMS, one of the many benefits of creating marketing opportunities for ag businesses is seeing first-hand how the industry supports 1 in 12 jobs all over the country.

For many years, USDA’s Agricultural Marketing Service (AMS), through its Livestock, Poultry, and Seed Program, has been actively involved in the Intercollegiate Meat Judging Program. The program serves as a tool to recruit and train future leaders in the meat and livestock industry.  Judging is a competitive event for youth through college students and it has a rich history in the U.S. meat industry – and here at AMS.

The program originally started in 1926 at the International Livestock Exposition in Chicago, and was sponsored by the National Live Stock and Meat Board.  Contests have been held every year since 1926, with the exception of the war years. Read more »

Keeping U.S. Meat Competitive on the World Stage

Craig Morris at a UNECE meeting

Being an integral part of this international effort ensures that the American meat industry is represented and remains competitive in markets all over the world. Pictured here is Craig Morris at a UNECE meeting.

USDA’s Agricultural Marketing Service (AMS) has the vital mission of administering programs that help market American agricultural products competitively in the global marketplace.  One of the ways AMS meets this mission is through the development of our own globally recognized meat standards, developed by the program I oversee, the AMS Livestock, Poultry and Seed Program.  However, separately, AMS works to achieve our mission through our participation and leadership in international standards setting organizations such as the UNECE.

For many years, I have represented the U.S. as the Vice-Chairperson of the Economic Commission for Europe (UNECE) Specialized Section on Standardization of Meat.  UNECE is one of the many sections of the United Nations (UN), and facilitates international trade by developing agricultural quality standards. Read more »

Excellence in Taste and Flavor: American Kobe-Style Beef

Highly prized for its rich flavor, Wagyu beef is among the finest beef in the world. USDA’s certification programs have successfully helped the industry market its brands with USDA integrity for over twenty years. Photo courtesy Premshree Pillai. Used with permission.

Highly prized for its rich flavor, Wagyu beef is among the finest beef in the world. USDA’s certification programs have successfully helped the industry market its brands with USDA integrity for over twenty years. Photo courtesy Premshree Pillai. Used with permission.

When consumers hear the term Kobe, the first thought that comes to mind is typically not a city in Japan, but rather a juicy steak right off the grill.  Kobe beef is globally renowned for its rich flavor, juiciness, and tenderness or high marbling content.  Kobe beef is cuts of beef from the Tajima strain of Wagyu cattle (which mean Japanese cattle), raised in Kobe, Japan.  But did you know you can find Kobe-style beef produced right here in the United States?

Since 1994, U.S. producers have worked to offer American Kobe-style beef that features the same characteristics, marbling and flavor that defines Japan’s Kobe beef by bringing herds of Kryoshi and Akaushi breeds of Wagyu cattle to the United States.  The same closed herd and multi-trait selection process used for Kobe beef was adopted and is now used by various U.S. trade associations (American Akaushi Association, the American Wagyu Association, and the Texas Wagyu Association) that promote and uphold the industry standards. Highly prized for their rich flavor, these cattle produce what some would argue is among the finest beef in the world. Read more »

USDA Working with Serbian Meat Industry to Facilitate Trade

Through USDA, the United States works with countries across the globe to ensure our Nation’s interests are represented in the international meat industry.

Through USDA, the United States works with countries across the globe to ensure our Nation’s interests are represented in the international meat industry.

USDA’s Agricultural Marketing Service has the vital mission helping market American agricultural products competitively in the marketplace.  One way AMS meets this mission is through our globally recognized meat standards.  AMS has participated in the United Nations Economic Commission for Europe (UNECE) for many years to help develop global agricultural quality standards that facilitate trade – essentially ensuring everyone speaks the same trade language.

Recently, AMS traveled to Serbia to provide technical assistance to the Serbian Government and meat industry.  In cooperation with the USDA’s Foreign Agriculture Service (FAS), AMS has worked with Serbia to help modernize their meat standards and specifications. Read more »

Picking a Winner Part II – More Tips and Insights for Selecting Seasonal Produce

Cantaloupes are a refreshing treat that is always a hit during the summer. When purchasing a cantaloupe, make sure that its rind is light green or turning yellow. Most cantaloupes will need to be kept in the refrigerator before eating. USDA Photo courtesy of Scott Bauer.

Cantaloupes are a refreshing treat that is always a hit during the summer. When purchasing a cantaloupe, make sure that its rind is light green or turning yellow. Most cantaloupes will need to be kept in the refrigerator before eating. USDA Photo courtesy of Scott Bauer.

We all have our own methods and traditions for selecting fresh produce, especially as the weather gets warmer and our stores and markets are full of fresh seasonal offerings. Whether it’s smelling the rind or checking the firmness of the skin, these age-old practices are all designed to help pick the winning ingredients for snacks and meals.  Last spring, we provided tips for buying artichokes, apricots, broccoli, cherries, and strawberries. This time around, we will focus on some other seasonal favorites.

Whether it is part of a fruit salad or eaten by itself, cantaloupe is always a hit during the summer months. When purchasing a cantaloupe, make sure that its rind is light green or turning yellow. Ripe cantaloupes should yield to light pressure and have a sweet aroma. Most cantaloupes need to be kept in the refrigerator for 2-4 days before eating. Some may prefer to eat their cantaloupes at room temperature, while others like theirs after leaving it in the refrigerator for a few hours. Read more »