Bev Flaten, of JM Grain, shows Tom Vajda, the U.S. Consul General for Mumbai, products she is showcasing at the Annapoorna World of Food India trade show.
Breaking into a new market can be a challenge for a business – especially if that market is half a world away, with a different culture and language. But there is help available. USDA’s Foreign Agricultural Service (FAS) has offices across the globe that assist American agricultural businesses with exporting and navigating international markets.
One goal of our office here in Mumbai is to help U.S. producers do business in India. For example, we help American exporters find reliable buyers, follow technical regulations, and negotiate cultural and business practices. We also provide them with research on market trends and other valuable market intelligence. Read more »
Carol Deeney (left), Stonewall Kitchen’s international marketing director, and Stephanie Miller, Stonewall’s social media and marketing coordinator, man a booth at the 2012 Gulfood Trade Show. The Foreign Agricultural Service’s Market Access Program helps the specialty foods company participate in trade shows, which helps increase its international exposure and exports. (Courtesy Photo)
When the astronauts aboard the International Space Station received a shipment of food recently, it included jam from a company called Stonewall Kitchen. Jonathan King and Jim Stott started selling their homemade jams from a folding table at a local farmers’ market in Maine in 1991. Today, their company sells specialty food products that are enjoyed all over the world, literally.
Stonewall Kitchen participates in the Food Export USA – Northeast Branded Program, which is funded by the Foreign Agricultural Service’s Market Access Program. MAP helps U.S. producers, exporters and trade organizations finance promotional activities for U.S. agricultural products. Over the years, the financial assistance from the program has helped this small business successfully export its jams, condiments, sauces and baking mixes to more than 40 countries across Europe, the Middle East, Central America and Southeast Asia. Read more »
U.S. Ambassador to the United Arab Emirates Michael Corbin (second from left) and Foreign Agricultural Service (FAS) Administrator Sue Heinen cut a ceremonial ribbon during the opening ceremony for the USA pavilion at the 2013 Gulfood trade show as Consul General Rob Waller (far left) and the USA pavilion organizers exhibitors look on.
Recently, I traveled to the Middle East to meet with local and U.S. Embassy leaders to discuss agricultural strategy within the region. Towards the end of my two-week journey, I also had the opportunity to meet with U.S. agricultural companies, state regional trade groups and cooperators at the USDA-endorsed Gulfood trade show in Dubai.
The show is the Middle East’s largest food, drink, food service and hospitality equipment exhibition, drawing buyers from throughout the Middle East, Asia and Africa. The Foreign Agricultural Service (FAS) helps U.S. companies market their food and agricultural products at international trade shows through market development programs such as the Market Access Program (MAP). Read more »
Tim Montz (right) of the Montz Pecan Company speaks with members of the Chinese media while displaying his Texas-grown products at the USDA-supported SIAL China food trade show in 2009. Participation in USDA events and export assistance from the Foreign Agricultural Service has helped international sales of Montz pecans thrive in recent years. Photo by Cindy Wise of the Texas Pecan Growers Association
In 2009 when Tim Montz first traveled to Shanghai, China, representing the Texas pecan industry, Montz had to explain what pecans were. Two years later, promoting pecans to China and other countries is “business as usual” for the father-and-son team of Tim and Jake Montz of the Montz Pecan Company. Read more »