Digital strategies help promote U.S. food and agricultural products online to Chinese consumers. Since becoming the world’s largest e-commerce market in 2013, online shopping in China has continued to thrive.
In the United States, farming and technology go hand-in-hand in production agriculture. Technology helps improve productivity, efficiency and safety. Now, we’re discovering new ways that technology and digital strategies can offer similar benefits when marketing U.S. farm and food products overseas.
I recently led a group of women agricultural leaders on a trade mission to Shanghai and Hong Kong in China. One of the most interesting things we saw and learned was how e-commerce is paving the way for Chinese consumers to gain quick and easy access to high-value U.S. food and agricultural products. As a young, Chinese shopper explained to me, he purchases nearly 80 percent of his groceries online – skipping the trip to a traditional wet market or Western-style grocery store. Read more »
AMS Administrator Elanor Starmer and Enrique Sánchez Cruz, Director in Chief of the National Service for Animal and Plant Health, Food Safety and Quality of Mexico, sign a terms of reference document to establish the committee.
As consumer demand for organic products continues to grow around the world, the USDA Organic Seal has become a leading global standard. USDA provides support for the vibrant organic sector, representing a retail market of over $43 billion in the United States alone. USDA’s Agricultural Marketing Service (AMS) is excited to announce another way we are helping organic producers reach new markets and offering consumers additional organic products.
We plan to establish a Joint Organic Compliance Committee in support of a potential organic equivalency arrangement between the United States and Mexico. There is already a robust trade in agricultural products taking place between our two countries: Last year, the United States exported over $100 million of organic food products to Mexico – our third largest agricultural export market – and Mexico supplied the United States with food certified to the U.S. organic standards, including seasonal produce. Read more »
Given the size and growth of the U.S. Hispanic population and its purchasing power, the Hispanic community is a key driver of the growth of U.S. consumer markets, including our organic market.
On behalf of the Agricultural Marketing Service’s National Organic Program (NOP), please join us as we continue celebrating National Hispanic Heritage Month. The month-long observance, that occurs every year from September 15 through October 15, celebrates the cultures and traditions of Americans who trace their roots to Spain, Mexico, and the Spanish-speaking nations of Central America, South America and the Caribbean. At the NOP, increasing our appreciation of Hispanic cultures as well as our connections with Hispanic people are essential for our success.
There is much that we have done and continue to do in serving Hispanic stakeholders. The USDA organic regulations, as well as the National Organic Program Handbook – which contain USDA organic standards, guidance documents, policy memos and instructions – are available in Spanish. In addition, our recent Sound and Sensible initiative resources, which are helping make organic certification more accessible, attainable and affordable for small producers and processors, also include resources in Spanish. Read more »
Dado el tamaño y el crecimiento de la población hispana en los Estados Unidos y su poder adquisitivo, la comunidad hispana es un motor clave del crecimiento de los mercados nacionales de consumo, incluyendo nuestro mercado de productos orgánicos.
De parte del Programa Nacional Orgánico (NOP, por sus siglas en inglés) del Servicio de Comercialización Agrícola (AMS, por sus siglas en inglés), por favor, únase a nosotros a medida que continuamos celebrando el Mes Nacional de la Herencia Hispana. La observancia de un mes, realizada todos los años del 15 de septiembre al 15 de octubre, celebra las culturas y tradiciones de los estadounidenses que tienen sus raíces en España, México y países de habla hispana de América Central, América del Sur, y el Caribe. En el NOP, el aumentar nuestra apreciación de las culturas hispanas igual que nuestras conexiones con los hispanos es esencial para nuestro éxito.
Es mucho lo que hemos hecho y seguimos haciendo para servir participantes hispanos. Las regulaciones orgánicas del USDA, así como el Manual del Programa Nacional Orgánico – que contienen los estándares orgánicos, documentos de orientación, memorandos de política e instrucciones – están disponibles en español. Además, nuestra reciente iniciativa orgánica “Sound and Sensible,” que ayuda a que la certificación orgánica sea más accesible, alcanzable y asequible para pequeños productores y procesadores, también incluye recursos en español. Read more »
Jamie Clover Adams, Director of the Michigan Department of Agriculture and Rural Development
Every month, USDA shares the story of a woman in agriculture who is leading the industry and helping other women succeed along the way. This month, we hear from Jamie Clover Adams, Director of the Michigan Department of Agriculture and Rural Development and the first woman to serve in that position. Director Adams recently participated in a 10 day women-led USDA trade mission to China with Farm and Foreign Agricultural Services Deputy Under Secretary Alexis Taylor. Read more »
FAS Administrator Phil Karsting shows one example of U.S. organic produce from Earthbound Farms, now available at the Gourmet Market at Siam Paragon shopping complex in Bangkok. Photo credit: U.S. Embassy Bangkok, Thailand
In mid-August, I traveled to Southeast Asia and witnessed firsthand the great strides being made to help increase food security and trade. I also came to appreciate the immense potential for future trade opportunities in the area. I returned with a reaffirmed sense of urgency to continue building upon recent gains in trade with Thailand.
Thailand purchased a record $1.7 billion in food and agricultural products last year from the United States, making it our 13th largest export market. Overall, U.S. agricultural exports to Thailand have grown by more than 150 percent over the past decade. Throughout my visit, growing demand for both U.S. bulk commodities and consumer products was very clear. Read more »