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Posts tagged: trans fat claims

U.S. Food Companies Refocus on Product Healthfulness

ERS research on voluntary health and nutrition claims on over 7,000 recently introduced food and beverage products found that the fastest growing claims related to trans fats, gluten calories, vitamins/minerals, and antioxidants.

ERS research on voluntary health and nutrition claims on over 7,000 recently introduced food and beverage products found that the fastest growing claims related to trans fats, gluten calories, vitamins/minerals, and antioxidants.

This post is part of the Science Tuesday feature series on the USDA blog. Check back each week as we showcase stories and news from USDA’s rich science and research portfolio.

On your last visit to the grocery store, you may have noticed the multitude of products proclaiming “no trans fats,” or “gluten-free,” or “high fiber.”  These voluntary claims are one way companies compete for customers. But what influences food companies’ use of these claims, and are they successful in boosting sales? Read more »