An infographic highlighting example process points and the steps taken to create a Process Verified Program. Click for a larger version.
Product labeling is a contract of trust between consumers and producers. This is especially true for the foods we eat and the companies that sell them. The responsibility of regulating and monitoring food labels is shared between many federal agencies including the Food and Drug Administration (FDA) and USDA, and we recognize that there must be transparency and accountability before there can be public trust and understanding of product labels.
While my own agency, USDA’s Agricultural Marketing Service (AMS), does not approve many product labels directly, we do provide a service where AMS auditors provide an objective, third-party verification on any food product that a company’s labeling claims are backed by plain language standards. Transparency and accountability are the cornerstones of this service, and we are continuously working to improve both for all of our auditing programs, with our most recent efforts focusing on USDA’s Process Verified Program (PVP). Read more »
A screenshot of the new AMS homepage.
Over the last ten years, the Agricultural Marketing Service (AMS) has transformed as an agency. Of course, the core mission is still there—facilitating the domestic and international marketing of U.S. agricultural products—but how we accomplish that mission is an evolutionary process.
Our agency serves many different stakeholders. From consumers to industry councils, state inspectors to non-profits, we offer a broad range of services, information, grants, and regulatory oversight that are critical to the agricultural economy and the quality of our nation’s food supply. Read more »
USDA will release the National Monthly Grass Fed Lamb and Goat Meat report. This is the one of the first reports of its kind, filling a significant data gap for the industry and increasing transparency in the marketplace.
According to the 2012 Census of Agriculture, there are over five million head of sheep and lambs in the United States, and over 2.6 million head of goats. A growing trend is producing these animals using grass fed production systems, especially for small to mid-sized producers.
In response to the changing and widening marketplace, USDA’s Agricultural Marketing Service will begin releasing the National Monthly Grass Fed Lamb and Goat Meat report through their USDA Market News service today, Wednesday, May 13, 2015. This is one of the first reports of its kind, filling a significant data gap for the industry and increasing transparency in the marketplace. Read more »
The purpose of the program is to provide marketing information for cattle, swine, lamb, and livestock products that can be readily understood and utilized by producers. USDA Photo Courtesy of the National Organic Program.
The Livestock Mandatory Price Reporting (LMR) Program was established to expand pricing information available in the livestock industry. Part of USDA Market News data, the information is distributed by the Agricultural Marketing Service (AMS) and allows analysts to dive in head first and fulfill all of their number crunching ambitions.
The purpose of the program is to provide marketing information for cattle, swine, lamb, and livestock products that can be readily understood and utilized by producers. Livestock Mandatory Reporting encourages competition in the marketplace by vastly improving price and supply data, bringing transparency, breadth and depth to market reporting. The program gets its authority through the Livestock Mandatory Reporting Act of 1999, which must be reauthorized by Congress every five years. The program is up for reauthorization in September 2015. Read more »
Using the USDA Certified Grass-Fed claim as its initial focus, a new USDA program will reduce costs for small producers wanting to market their cattle as USDA certified grass-fed.
Sometimes big things come in small packages. At USDA, we provide programs and services to producers of all sizes – and now we’re offering even more to small-scale and local beef producers. Many small-scale producers are contributing to the growth of the grass-fed beef industry. And, thanks to a new program tailored to meet their needs, they now have another resource in their marketing toolbox.
The USDA Grass Fed Program for Small and Very Small Producers, administered by USDA’s Agricultural Marketing Service (AMS), is designed as a verification tool for small and very small producers to certify that animals meet the requirements of the grass-fed marketing claim standard and will make them eligible to have their products marketed as “USDA Certified Grass Fed Beef”.
With today’s label-conscious, savvy consumers, producers are relying on verified and certified labels to help distinguish their products in the marketplace. This new initiative joins our suite of consumer-trusted verification programs for meat, poultry, and eggs. Read more »
Steve Etka with the National Organic Coalition provides input during the listening session. The session gave USDA the opportunity to hear from stakeholders about their priorities during the implementation process and the impact that the new provisions will have on their communities.
Organic agriculture serves as an engine for rural development, representing a $35 billion industry in the United States alone. USDA is committed to protecting the integrity of organic products, and ensuring that all of our agencies work together to help the organic sector continue to grow.
Members of the organic community are important partners in these efforts. As Administrator of USDA’s Agricultural Marketing Service (AMS), which includes the National Organic Program, I have had the privilege of getting to know our organic stakeholders – visiting their farms and talking to them about their priorities – and I have been very impressed. Thanks to the recently passed Agricultural Act of 2014 (Farm Bill), USDA is now even better equipped to support the success of organic operations. Read more »