For most people, water quality markets are probably a new concept. They are not something you hear about on the news every day, even though reports frequently cover the need to clean up rivers and lakes. But to some—like states, utilities, and farmers—they represent an opportunity, and should be on the radar.
Water quality markets can reduce costs of cleaning up waterways by allowing sources with high costs of meeting water quality requirements to purchase credits from sources that have lower costs of making the same water quality improvement. Agricultural producers often have lower costs of improving water quality, which makes farmers and ranchers prime candidates to supply water quality credits. Read more »