Brittany Lowery, a student at North Carolina State University, receives her certificate of completion of Swine Science Online, from Dr. Todd See, Dr. Ken Esbenshade and Dr. Billy Flowers. The SSO courses teach students scientific principles and management skills to prepare them for careers in the swine industry. Photo courtesy of the National Pork Board.
As recent studies indicate agriculture is one of the best fields for college graduates, it is imperative for the industry to groom the next generation of leaders. All of us here at USDA’s Agricultural Marketing Service (AMS) would like to highlight the efforts of a couple industry Research and Promotion Programs for encouraging young students to choose agricultural careers.
The Pork Checkoff and the US Pork Center of Excellence worked together to develop Swine Science Online (SSO) courses that teach students scientific principles and management skills to best prepare them for careers in the swine industry. Read more »
Look for more facts, figures, and farmer insights on the @USDA_AMS Twitter feed or the #AgStrong hashtag.
The strength of America’s farmers and ranchers is undeniable. I knew that strength firsthand growing up in a rural community that depended on agriculture. And I see it in so many ways as I meet folks from across the country in my role at USDA—in their work ethic, in their dedication to their crops and animals, and in their commitment to feed their communities and the world. They are all #AgStrong—an old truth in a new format, celebrating the common agricultural roots among farmer and rancher, family business and rural community.
Through these commonalities, many family-owned farms find strength in numbers, in pooling resources and expertise to grow and sustain their family businesses. For many of them, ag boards—with oversight from USDA’s Agricultural Marketing Service (AMS)—are vital to their success, increasing business opportunities and mapping out a long-term future for their industry. Read more »
Over the last 50 years, research and technological advances have led to a 35% decrease in the pork industry’s carbon footprint.
American farmers know about planting seeds—both in the ground and in groundbreaking research. While the seeds they plant as individual farmers feed and clothe the rest of us, the seeds they sow collectively through participation in research and promotion (R&P) programs are vitally important, too.
Funded entirely by industry, agricultural R&P programs are a way for producers and businesses across a commodity industry to pool their resources to help market and improve their products. With oversight provided by USDA’s Agricultural Marketing Service (AMS), one of the most important seeds these programs sow is the foundational research that paves the way for breakthroughs that once seemed unimaginable. Read more »