If you’ve been following our favorite Social Media Moments of 2011, you can see we had a lot to choose from. Top on our list isn’t necessarily a social media moment, but is an important moment in our focus on providing better service through web communication. The redesign of USDA.gov in April 2011 was only the beginning of changes we’re making with our web program – USDA agencies are working to redesign their websites in 2012 for a consistent user experience and we consolidated many websites to streamline access to information, making it easier to find information that’s important to you.
We chose this launch because it is a shining example of the platform that we at USDA are working to build and maintain that is relevant and responsive to your needs. This redesign was a collaborative effort with our agencies and based on insights and feedback of our users. Your feedback is important to us, and we want you to be sure that your voice is always heard. Read more »
You may have noticed a fresh, new look on USDA.gov last night – we’re excited to announce the launch of our redesigned website! Our redesign team has been hard at work designing a new look and feel that should make navigating our site more user-friendly and intuitive. In support of our One USDA approach, we strive to provide a consistent, high value online experience that focuses on our users’ top tasks and requests. One USDA unifies our mission areas and offices to provide all of our stakeholders with a cutting-edge experience that empowers education, decision-making and action.
Not only did One USDA inspire the design of our new website, it also describes the collaborative redesign process. Using only in-house expertise and resources, the collaborative effort was led by our Web Communications Division and agency web professionals who contributed to the information architecture and design elements, a significant cost savings for the Department. Read more »
By Peter Rhee, Creative Media Director
In a few days, USDA will launch a newly revamped and refreshed Blog, bringing key enhancements to our current offering. You will notice a new look and feel, enhanced search capabilities, easier navigation, categorization, and faster access to previous blog posts.
For over a year, USDA has been sharing stories and information on a wide array of topics, from Economic Job Forums and nutrition efforts, to beehives and gardens at USDA facilities. Through an unprecedented collaborative effort behind the scenes at USDA, we’ve been working hard to post blogs about our projects and initiatives, from Agency offices worldwide, and messages from the Secretary and Deputy Secretary. Our goal has always been to feature interesting articles in a more conversational and accessible way that allows for public discussion.
We’re really excited about our new Blog and hope that you’ll check it out, and consider adding it to your daily feed and regular blog reading. Stay tuned for the switch and let us know what you think!