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Posts tagged: USDA Market News

USDA Teams Up with Vermont Beef Producers to Provide Local Market Data

Our new local and regional Market News reports are just one way USDA is ensuring that farmers and ranchers get access to the resources they need to thrive in the local market sector. Photo courtesy of Cascade Brook Farm.

Our new local and regional Market News reports are just one way USDA is ensuring that farmers and ranchers get access to the resources they need to thrive in the local market sector. Photo courtesy of Cascade Brook Farm.

It wasn’t too long ago that beef was far less traveled, and families often put a side of beef away in the freezer for the winter. Modern day conveniences make beef and the beef buying experience more suitable to a faster pace of life, but old traditions are hard to let go. Across the board, we’re seeing a return to buying local, and—although modern conveniences are still enjoyed—local beef is also more accessible.

USDA Market News, part of USDA’s Agricultural Marketing Service, recently created a series of market reports on locally or regionally produced agricultural products, including beef.  As a part of the 2014 Farm Bill, the reports provide farmers, other agricultural businesses and consumers with a one-stop-shop for market and pricing information for local and regional food outlets. Read more »

Local & Regional Data Added to USDA Market News

The Baltimore Farmers Market helps meet America's demand for local and regional food. Farmers markets, farmers auctions, and direct to consumer reports are now being produced by USDA Market News. The reports are available for businesses of all size to help level the playing field in the $7 billion a year local and regional food market. USDA Photo Courtesy of Lance Cheung.

The Baltimore Farmers Market helps meet America's demand for local and regional food. Farmers markets, farmers auctions, and direct to consumer reports are now being produced by USDA Market News. The reports are available for businesses of all size to help level the playing field in the $7 billion a year local and regional food market. USDA Photo Courtesy of Lance Cheung.

America’s hunger for locally and regionally grown food has become a $7 billion-per-year market.  That means more consumers are savoring farm-fresh food, and more farmers—especially small and mid-size farmers—are profiting from new markets for their products.  It also means that a trove of useful pricing and volume data about local and regional food markets is now available, ready to be collected and analyzed.  Thanks to the 2014 Farm Bill, USDA is making that data available to farmers and businesses of all sizes for free and helping to level the playing field.

USDA Market News has created a new series of market reports on locally or regionally produced agricultural products.  The reports—covering products from all commodity areas—are all available on the Local & Regional Food Marketing Information web page, which provides farmers, other agricultural businesses, and consumers with a one-stop-shop for market and pricing information for local and regional food outlets.  Three report categories are now online: Read more »

Expanding Opportunities for Small-Scale Beef Producers

Using the USDA Certified Grass-Fed claim as its initial focus, a new USDA program will reduce costs for small producers wanting to market their cattle as USDA certified grass-fed.

Using the USDA Certified Grass-Fed claim as its initial focus, a new USDA program will reduce costs for small producers wanting to market their cattle as USDA certified grass-fed.

Sometimes big things come in small packages.  At USDA, we provide programs and services to producers of all sizes – and now we’re offering even more to small-scale and local beef producers.  Many small-scale producers are contributing to the growth of the grass-fed beef industry.  And, thanks to a new program tailored to meet their needs, they now have another resource in their marketing toolbox.

The USDA Grass Fed Program for Small and Very Small Producers, administered by USDA’s Agricultural Marketing Service (AMS), is designed as a verification tool for small and very small producers to certify that animals meet the requirements of the grass-fed marketing claim standard and will make them eligible to have their products marketed as “USDA Certified Grass Fed Beef”.

With today’s label-conscious, savvy consumers, producers are relying on verified and certified labels to help distinguish their products in the marketplace.  This new initiative joins our suite of consumer-trusted verification programs for meat, poultry, and eggs. Read more »

Thanksgiving – Brought to You by the American Farmer

An infographic exploring the traditional Thanksgiving meal, brought to you by the American Farmer. Click to see a larger version.

An infographic exploring the traditional Thanksgiving meal, brought to you by the American Farmer. Click to see a larger version.

Thanksgiving is a time when Americans come together to celebrate a holiday that connects each and every one of us. During this truly American holiday, we all give thanks for the previous year’s blessings and look ahead to the future. While we may bring our own traditions and flavors to the table, Thanksgiving is a time for all of us to celebrate our country’s rich history.

It has always been a special holiday to me, but this past year I developed an even greater appreciation for all that goes in to producing the Thanksgiving meal. As Administrator of USDA’s Agricultural Marketing Service (AMS), I spent the last six months visiting with American farmers and learning about their businesses. In my conversations with American farmers and ranchers, I am always impressed by their work ethic, ingenuity, and dedication to making sure their customers get the best products. It’s no wonder that our nation’s farmers were responsible for producing nearly 7.5 trillion pounds of turkey in 2012—nearly half the world’s supply!—and are leaders when it comes to many other foods regularly featured in Thanksgiving meals.  In 2012, American farmers also produced 3.1 billion pounds of sweet corn and nearly 2.7 billion pounds of sweet potatoes.

Read more »

Absence Makes the Market Grow Fonder

USDA Market News reporter Holly Mozal teaches a Cochran Fellowship group from Haiti about our Market News database.  We capture data for everything from cotton, fruits, vegetables and specialty crops, livestock, meats, poultry, eggs, grain and hay, to milk and dairy, and tobacco.

USDA Market News reporter Holly Mozal teaches a Cochran Fellowship group from Haiti about our Market News database. We capture data for everything from cotton, fruits, vegetables and specialty crops, livestock, meats, poultry, eggs, grain and hay, to milk and dairy, and tobacco.

At some point in our lives, we all wonder what it would be like if we didn’t exist.  How would things be different?  Last month, American farmers and businesses experienced what it was like to live without USDA Market News.  While the markets continued to operate, we received several phone calls and heard stories of how so many small and mid-sized producers struggled without the valuable information we provide.

In the 100-year history of Market News, this was only the second time that the data reports were not available.  The reports give farmers, producers and other agricultural businesses the information they need to evaluate market conditions, identify trends, make purchasing decisions, monitor price patterns, evaluate transportation equipment needs and accurately assess movement.  The information, gathered by the Agricultural Marketing Service (AMS) and provided for free,  captures data for everything from cotton, fruits, vegetables and specialty crops, livestock, meats, poultry, eggs, grain and hay, to milk and dairy, and tobacco. Read more »

Let’s Get Visual – a Peek Behind the Scenes of Our Infographics

 

An illustrated guide to spot markets, with insight into how store holiday ads can affect the sale of featured items and how retail stores meet consumer demand. Click to enlarge.

An illustrated guide to spot markets, with insight into how store holiday ads can affect the sale of featured items and how retail stores meet consumer demand. Click to enlarge.

Buying and selling, supply and demand, wholesale and retail—the market and all of the economic factors surrounding it are complex things to track and understand.  From the smallest farmer to the largest grocery store chain in the nation, all of American agriculture depends on the trends and prices within the marketplace.

At USDA’s Agricultural Marketing Service (AMS), we know the value of information and data.  For almost 100 years we’ve tracked pricing and market trend information in our USDA Market News reports, and now we’ve formed the Agricultural Analytics Division (AAD) to help further meet the informational and statistical needs of farmers and businesses across the country.

The AAD provides a wide range of econometric, statistical, and analytical expertise and services. From production numbers to prices and market trends, to international trade activities and environmental impact—they track it all. Read more »