Market News reports reach millions of stakeholders every day to ensure that everyone in the ag supply chain have the information they need. Pictured here is Market News reporter Alexandra Wright.
As I walked up to my new USDA office, distracted by the animal noises, I dodged horse-drawn buggies while tiptoeing around cow pies. Originally from the suburbs of Atlanta, my exposure to livestock was limited. As a market reporter with USDA Market News, I found that my exposure would significantly increase and fast.
The entire agricultural supply chain turn to USDA Market News – administered by USDA’s Agricultural Marketing Service (AMS) – for reliable data that serves as the information lifeline for America’s agricultural economy. Our reports, with data gathered and distributed by reporters like me, reach millions of stakeholders every day to ensure that everyone in the ag supply chain have the information they need. Read more »
Livestock correlations, like the one held at Penn State, are one way that USDA Market News ensures the accuracy and consistency in its reports. The correlation allowed reporters to compare live animal assessments and grades with the post-slaughter assessment and grades of the same animals.
During its 100 years of serving the livestock industry, USDA Market News – part of USDA’s Agricultural Marketing Service (AMS) – has prided itself in creating transparency and clarity in the marketplace by allowing all industry stakeholders to have the same information about the market at the same time. The entire agricultural supply chain relies on USDA Market News for timely, unbiased data. Without this free service, information would not be available to everyone equally, making USDA Market News a vital lifeline for America’s agricultural economy.
Over the years, countless changes have occurred in the livestock industry – like the way that livestock standards are applied and the way market reporting is conducted. To keep up with these changes, livestock correlations are held to assure the industry that all USDA market reporters are applying the USDA’s livestock grades and standards consistently and accurately. Read more »
Thanksgiving is all about whole turkeys, which were produced and processed earlier in the year, outside of the HPAI outbreak. This means whole turkeys will be readily available and prices will largely be unchanged from last year. Photo courtesy Dan Tentler.
The Thanksgiving season is upon us, time for family homecomings, parades, and football games. More importantly, time for the annual turkey feast. As the marketing season hits full stride, the question on everyone’s lips this year is…will there be a shortage of turkeys? The simple answer is: no.
To fully answer the question though, we have to go back to late March when commercial turkey flocks in the Upper Midwestern production region were overtaken by rapid outbreaks of highly pathogenic avian influenza (HPAI). HPAI, while harmless to humans, is devastating to turkeys and within a few short weeks over 7.5 million commercial turkeys succumbed to the disease. While the total loss represented just over three percent of the total number of birds raised in the U.S. in 2014, the short time period during which losses occurred left the industry scrambling to cover their business needs. Read more »
This report is pioneering the way beef is marketed by providing local price information for farmers, increasing transparency in the marketplace, and enabling institutions to properly assess the value of a small or mid-sized farm, which sells its commodities locally. Pictured here is Market News reporter Alex Wright with cattle in Vermont.
There’s no doubt about it – gears are turning in the world of local food production. From rural communities to large food retailers, local and regional food is a growing business across the country. In the USDA’s Market News division, developing market reports to keep up with the growing need for local food data is a priority for us.
Following Secretary Tom Vilsack’s lead to ramp up local and regional food efforts, USDA Market News – part of the Agricultural Marketing Service – issues a local beef report for the state of Vermont each month. Two Market News reporters from Pennsylvania ventured to the Green Mountain State to meet with existing customers and recruit new ones. Trekking all throughout the state, they visited a total of 10 farms, talked to numerous people about grass-fed beef, and learned about how Market News can better serve this sector of the industry. Read more »
As local and regional food systems continue to expand, so does the need for reliable market data. USDA Market News now captures data on over 85 farmers markets in the U.S. Pictured here is the Des Moines Farmers Market, which draws an average of 20,000 visitors a weekend. Photo courtesy of Des Moines, Iowa Farmers Market.
Farmers markets are an important part of local and regional food systems. Nationwide, 150,000 farmers and ranchers are selling their products directly to consumers to meet the growing demand for local food. Many sell their products at farmers markets, which can be a catalyst for future growth.
According to USDA’s National Farmers Market Directory, there are over 8,400 farmers markets across the country serving as community gathering places where America’s food producers are building successful businesses and bringing fresh, local food to their communities. As local and regional food systems continue to expand, so does the need for reliable market data. Read more »
A team of AMS employees staffed a booth at the United Fresh Convention and Expo. The agency’s diverse offerings led to questions spanning from grant programs to transportation reports. Under Secretary Avalos (left) and Deputy Administrator Parrott third from left. AMS photo.
The saying goes that change is the only thing that is constant. That certainly is the case in the produce industry where businesses are always looking to streamline processes and introduce new products to the market. Since my agency — the USDA’s Agricultural Marketing Service (AMS) — provides services that facilitate marketing opportunities for the industry, it is imperative for us to be nimble and constantly look for ways to strengthen our connection with industry leaders. One of the ways we do this is by attending conferences like last week’s United Fresh Convention & Expo in Chicago, Ill. Read more »