A beautiful day is forecasted for the 19th year, the USDA Farmers Market opening. The market is a another example of USDA’s commitment to supporting local and regional food systems. We hope that you will join us on Friday, June 6, at 9:30 a.m. for our opening.
I love farmers markets. The vibrant colors, enticing smells, and vivacious people make me feel so very alive and happy. Local markets also work to bring communities together. I have been to a number of farmers markets across the U.S., but my favorite one is located right here in Washington, DC—in fact, it’s right here at USDA.
My agency, the Agricultural Marketing Service, is proud to host the USDA Farmers Market each week, building connections to the vendors, customers, and surrounding community. Tomorrow, June 6, the USDA Farmers Market opens a new season with a salute to our military, veterans and American agriculture. We will not only celebrate the bounty of the market, but will also thank our military for serving with valor, courage, and distinction. Read more »
Local residents and town visitors enjoy fresh produce, meats and baked goods each Saturday at the Middleburg Community Farmers Market. Having extra exposure by being listed in the National Farmers Market Directory helps markets like this one in Middleburg, VA connect with more customers. Photo courtesy Cindy Pearson.
Located in Virginia’s horse country, just an hour outside of Washington, DC, is the historic town of Middleburg. Deeply embedded in the town’s roots is a vibrant agricultural sector that is the driving force behind this small community’s success. Each Saturday morning from the spring through the fall, you can find a variety of fresh fruits, vegetables, meats and baked goods at the Middleburg Community Farmers Market (MCFM). Raising the market’s visibility is vital to its continued success, so the MCFM recently updated its information in the USDA’s 2014 National Farmers Market Directory – connecting customers to fresh, quality items produced by its local farmers.
The directory, maintained by the Agricultural Marketing Service, is designed to provide consumers with convenient access to information about your farmers market listing including: market locations, directions, operating times, product offerings, accepted forms of payment, and more. Thousands of farmers market managers around the country are taking a few minutes to update their market listing. Read more »
A young boy looks over the fresh fruits and veggies with his mother at a farmers market in Mississippi. By listing their market in the National Farmers Market Directory, market managers open their market up new customers. Photo courtesy Natalie Maynor
Spring is in the air and it’s time to gear up for the outdoor market season. People are looking for fresh fruits, veggies and other goodies from their local farmers markets, and with a couple clicks of the mouse, the USDA National Farmers Market Directory makes the search easy. Read more »
Recently, Velma Lakins, our dedicated Manager for the USDA Farmers Market, joined thousands of other farmers markets around the country in updating her market listing for the 2011 National USDA Farmers Market Directory. “It was so easy!” she said. “In less than 10 minutes I was able to update our listing so that USDA employees, neighbors, and visitors can know when and where our market is open, and have it counted among the nation’s 6,100 plus farmers markets. ”
Even though the USDA Farmers Market has been listed in previous USDA Farmers Market Directories, Velma needed to update her listing this year to take advantage of some of the Farmers Market Directory’s new fields. For the first time, the USDA Farmers Market Directory will allow Market Managers, such as Velma, to indicate multiple locations for their markets. In Velma’s case, the USDA Farmers Market actually has two locations during the year – in the parking lot at 12th and Independence Aves NW, just steps away from the Smithsonian metro stop, operating between June – November, and inside the USDA’s South Building, at wing three, operating from December – May. In addition to updating her locations, Velma was also able to specifically note that the USDA Farmers Market operates on government property (as opposed to a street, a church, a park or a school) and has extended its market season through May. Read more »
Screenshot of CNN showing the USDA Farmers Market Directory
As part of CNN’s week-long series “Eatrocracy: Mind, Body and Wallet,” the USDA’s National Farmers Market Directory is featured in a unique way to encourage consumers to use farmers markets as a source of fresh, local and healthy food. The series showcases our database of more than 6,200 farmers markets currently listed in the USDA Farmers Market Directory with the social networking and geo-locating mobile application, Foursquare. The series debuted yesterday and will continue to run through the week on CNN. We’re thrilled to see several “Healthy Eating Badge” check-ins already! Read more »