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Posts tagged: Value Chain

The Best Food Distribution Models for Small and Mid-Sized Farmers

Bi-Rite Market in San Francisco.  Wholesale buyers like Bi-Rite see value in marketing local products.  Our study found that marketing to regional preferences helps farmers get a better price for their products.

Bi-Rite Market in San Francisco. Wholesale buyers like Bi-Rite see value in marketing local products. Our study found that marketing to regional preferences helps farmers get a better price for their products.

Small and mid-size farmers are the backbone of farmers markets, but they often face particular obstacles when trying to sell products in markets like grocery stores, restaurants, hospitals, and schools.  Through the Transportation and Marketing program at USDA’s Agricultural Marketing Service (AMS), we explored this issue in our recent study, Moving Food Along the Value Chain: Innovations in Regional Food Distribution. Read more »