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Posts tagged: vegetables

Fruits and Veggies Now Chock Full of Marketing Power

This carefully chosen celebrity wants you to eat more oranges. Cam Newton, quarterback for the Carolina Panthers.

Cam Newton, quarterback for the Carolina Panthers, is on board with team FNV.

At CNPP, we are passionate about reaching Americans with science-based messages that encourage healthy plates because we know that far too many Americans are not eating enough fruits, vegetables, whole grains, lean protein and low-fat dairy.  MyPlate was designed to serve as a strong visual cue to remind Americans to make healthier food and beverage choices at every meal, and we love to see how other partners and organizations are getting the message out about healthy eating. Read below to learn how the Partnership for A Healthier America, a National Strategic Partner, is working with other companies and organizations to make fruits and vegetables a household brand.

Guest post by Elly Spinweber, Director of Communications, Partnership for a Healthier America

This spring, a collaboration of companies, celebrities, athletes and foundations launched FNV—a new brand focused on increasing consumption and sales of fruits and vegetables among teens and moms. Read more »

Enhancing the Flavor of Food through Plant Breeding

Butternut squash

Plant breeding can lead to new varieties that taste great and are easier to grow, giving you choices if you are growing them or getting them from a farmers market or grocery store.

Vegetables are becoming more flavorful and sustainable through plant breeding. Plant breeding is at the core of the seed-to-table movement—using selective breeding to develop plant varieties that possess exceptional culinary properties and the ability to thrive in a sustainable production system.

One plant variety leading the way in this movement is a series of mini-butternut squash developed by a Cornell University researcher, Michael Mazourek. He began the project as part of a $2.5 million Organic Agriculture Research and Extension Initiative (OREI) grant awarded to Oregon State University, which resulted in a national network of organic plant breeders, the Northern Vegetable Improvement Collaborative (NOVIC). The grant is funded by National Institute of Food and Agriculture (NIFA). Read more »

Oregon Agriculture is a Festival for Foodies

Oregon State Infographic

Oregon Berries ripe for the eating - out of hand, in jams and jellies and pie, oh my! Check back next week for another state spotlight drawn from the 2012 Census of Agriculture.

The Census of Agriculture is the most complete account of U.S. farms and ranches and the people who operate them. Every Thursday USDA’s National Agricultural Statistics Service will highlight new Census data and the power of the information to shape the future of American agriculture.

Living and traveling in Oregon offers many great opportunities – from exploring the vast outdoors, to discovering Portland’s hotspots, to treating your taste buds to a festival of locally-grown foods. With more than 230 agricultural commodities raised in our state, Oregon agriculture delivers a festival for foodies according to the latest Census of Agriculture. Whether you are visiting the state or are an Oregonian, this means you have great access to buy and enjoy Oregon Agriculture!

According to the 2012 Census of Agriculture, the value of Oregon’s agricultural products reached nearly $5 billion. Of that, $44.2 million was from direct sales to consumers through places such as farmers markets, roadside stands and community supported agriculture programs (CSAs). Also, 1,898 farms marketed products directly to retailers, including Oregon restaurants featuring farm-to-table menus. So if you are looking to shop and eat in our state, we have an abundance of delicious, fresh and local options. Read more »

In Vermont the Hills are Alive and the Maple’s Flowing

Just 609 gallons more - then Vermont would have produced a million gallons of maple syrup in 2012! That could cover a lot of waffles and pancakes. Check back next week for another state spotlight from the 2012 Census of Agriculture.

Just 609 gallons more - then Vermont would have produced a million gallons of maple syrup in 2012! That could cover a lot of waffles and pancakes. Check back next week for another state spotlight from the 2012 Census of Agriculture.

The Census of Agriculture is the most complete account of U.S. farms and ranches and the people who operate them. Every Thursday USDA’s National Agricultural Statistics Service will highlight new Census data and the power of the information to shape the future of American agriculture.

Farming is pretty sweet in Vermont. After all, our producers rule U.S. maple syrup production. According to the 2012 Census of Agriculture, Vermont’s 1,523 “sugar makers” produced just under a million gallons of this sweet syrup. That’s more than 44 percent of all the maple syrup produced in the United States. The 2015 maple season will be starting soon. Daytime temperatures in the 30s and 40s with nighttime temperatures below freezing are needed for the maple sap to start flowing.

While Vermont’s terrain is excellent for maple trees, our hills and valleys are also pretty ideal for livestock. The dairy sector stands out in Vermont with about 900 dairy farms that generated more than 65 percent of the total value of agricultural product sales in 2012. That’s more than $504 million and makes us one of the top 20 states by value of sales of milk from cows. You have to admit that’s pretty impressive, considering that we are one of the smallest states in the union. More than 428,000 acres of our cropland are dedicated to corn and hay forage crops, largely supporting the dairy sector. Read more »

Counting Colorado’s Cattle Country

Cattle is Colorado’s #1 commodity – check back next Thursday to learn more about another state and the results from the 2012 Census of Agriculture!

Cattle is Colorado’s #1 commodity – check back next Thursday to learn more about another state and the results from the 2012 Census of Agriculture!

The Census of Agriculture is the most complete account of U.S. farms and ranches and the people who operate them. Every Thursday USDA’s National Agricultural Statistics Service will highlight new Census data and the power of the information to shape the future of American agriculture.

Here in Colorado we take our farming seriously and the results of the last Census of Agriculture only reinforce that.

As of 2012, we now have almost 32 million acres of farmland, up slightly from the last census, conducted 5 years ago. Our farmers and ranchers sold nearly $7.8 billion worth of agricultural products in 2012. That’s an impressive 28 percent increase from the 2007 Census. Read more »

California Boasts Unique and Powerful Agricultural Industry

California’s moderate climate allow for year round production of many crops, making agriculture in the Golden State important for the U.S. and the world.  Check back next week for another state spotlight from the 2012 Census of Agriculture.

California’s moderate climate allow for year round production of many crops, making agriculture in the Golden State important for the U.S. and the world. Check back next week for another state spotlight from the 2012 Census of Agriculture.

The Census of Agriculture is the most complete account of U.S. farms and ranches and the people who operate them. Every Thursday USDA’s National Agricultural Statistics Service will highlight new Census data and the power of the information to shape the future of American agriculture.

From entertainment to high-tech to world-class wine, California’s diverse industries dazzle and delight people all over the world, and our agricultural industry is no exception. The Census of Agriculture results are in and the numbers confirm what many have always known – agriculture shines bright in The Golden State. California is the agricultural powerhouse in the U.S., generating over $42.6 billion in market value of agricultural products sold. With over 25.6 million acres of land dedicated to a diversified agricultural production, it is no surprise California leads the nation.

Diversity in all things is a proud hallmark of our state, and it lends its strength to our agriculture. California is the sole producer of an amazing array of commodities eaten by people all over the world. Enjoy pomegranate juice? Almost 99 percent of all pomegranates produced in the U.S. come from California. Love almonds? Very nearly 100 percent of all almonds produced in the U.S. are grown in California. Gotta have olives?  Close to 98 percent of all olives grown in the U.S. are from California. Need artichokes?  It is the California state vegetable, and as you might have guessed, almost all of the artichokes grown in the U.S. are grown in California. California also has most if not all of the dates, figs, kiwifruit, pistachios, raisins, sweet rice and walnuts in the country. Read more »