The USDA Center for Nutrition Policy and Promotion (CNPP) and its partners use a coordinated messaging approach to amplify the reach of themes and nutrition messages related to the 2010 Dietary Guidelines for Americans. Themes include Foods to Increase, Foods to Reduce, Balancing Calories, “Make half your plate fruits and vegetables” and “Avoid oversized portions.”
One recent example of this collaboration was in support of the message “Make at least half your grains whole grains.” Multiple national partners committed to promoting and supporting grains rallied together and formed a group known as the “Grain Chain.” Members included American Bakers Association, Wheat Foods Council, Grains Food Foundation, National Pasta Association, USA Rice Federation, General Mills, and Kellogg’s. The “Grain Chain” partnered to produce a series of educational “how-to” videos highlighting whole grains as well as a series of tasty recipes featuring whole grains. The videos are now available at www.ChooseMyPlate.gov. Recipes coming soon! Read more »
Cross posted from the Let’s Move! blog:
The winners of the Communities on the Move Video Challenge have been chosen! Since First Lady Michelle Obama announced the Video Challenge in February, Let’s Move Faith and Communities has been inspired by every congregation and community that submitted a video highlighting how they are promoting healthy lifestyles for kids. From putting on nutrition-themed puppet shows in Connecticut to advocating for safer play spaces in Colorado and preaching healthy living from the pulpit in Florida, the ideas in these videos demonstrate the commitment that communities across the country have to reversing the trend of childhood obesity within a generation.
The Video Challenge encouraged faith-based and neighborhood organizations to create one-to-three minute videos highlighting the work they are doing to make their communities or congregations places of wellness. The challenge recognized efforts that promote healthy lifestyles for kids in three areas: encouraging nutritious eating through USDA’s MyPlate icon, increasing physical activity, and ensuring access to healthy, affordable foods. The winners and honorable mentions will be invited to Washington, D.C. for a Let’s Move! event. Read more »
Last summer, my colleague Barbara Lopez and I traveled to South Dakota to document the great work two Native American Tribes were doing to feed their children during the summer months. Feeding children during the summer is crucial in fighting childhood hunger because children are out of school and are not getting the school breakfast and lunch they normally receive when in school. The Cheyenne River Sioux and Rosebud Sioux Tribes both have long-running summer feeding programs that have helped many families in these tight-knit communities keep their children well fed and physically active.
We captured video of children swimming at the community pool as part of the Youth Diabetes Program before they went next door to get a nutritious summer lunch that included a salad with bright pink radishes and a juicy plum. We interviewed a hard-working teenager employed at a summer feeding site through his community’s summer youth work program. By teaching these young people about their culture, giving them work opportunities, and making sure they receive a nutritious meal every day, the Tribes are helping to ensure that the future will be brighter for their people. Read more »
On April 24, USDA confirmed the nation’s 4th case of Bovine Spongiform Encephalopathy (BSE) in an animal that was sampled for the disease at a rendering facility in central California. This animal was never presented for slaughter for human consumption, so at no time presented a risk to the food and milk supply, or to human health in the United States.
We have a longstanding system of interlocking safeguards against BSE that protects public and animal health in the United States. The most important is the removal of specified risk materials – or the parts of an animal that would contain BSE should an animal have the disease – from all animals presented for slaughter in the United States. USDA inspectors at slaughter facilities also prevent cattle that are nonambulatory or are displaying signs of neurological disease or central nervous system disorders from entering the human food supply. Read more »
Agriculture Secretary Tom Vilsack (center white shirt) listens to President Barack Obama speaking at the Northeast Iowa Community College for a White House Rural Economic Forum on August 16, 2011. Agriculture Secretary and chair of the White House Rural Council, Tom Vilsack, notes that the President’s visit will focus on agriculture’s contribution to the national economy, and how to create more jobs in rural America. USDA Photo by Lance Cheung.
Earlier this week, President Obama along with Secretary Vilsack and members of the White House Rural Council hosted the White House Rural Economic Forum in Peosta, Iowa where the President announced new jobs initiatives focused on increasing access to capital, job training and health care services. The forum, part of President Obama’s three-day economic bus tour, brought together farmers, small business owners, private sector leaders, rural stakeholders and government officials to discuss ways to improve economic growth and create jobs in rural communities nationwide. The White House Rural Council, of which Secretary Vilsack is the chair, was created on June 9, 2011 by an executive order and is focused on finding ways to increase economic growth and infrastructure in rural communities. Read more »
Thunder attending a course at the National Detector Dog Training Center.
My name is Thunder. Not too many months ago, I was homeless and waiting for someone to take me home from the Houston Beagle Rescue in Houston, Texas. Then, a nice lady from the Animal and Plant Health Inspection Service’s National Detector Dog Training Center (NDDTC) in Newnan, Georgia came to visit. From that day on, my life changed. Read more »