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Posts tagged: Virginia

Fruits and Veggies Now Chock Full of Marketing Power

This carefully chosen celebrity wants you to eat more oranges. Cam Newton, quarterback for the Carolina Panthers.

Cam Newton, quarterback for the Carolina Panthers, is on board with team FNV.

At CNPP, we are passionate about reaching Americans with science-based messages that encourage healthy plates because we know that far too many Americans are not eating enough fruits, vegetables, whole grains, lean protein and low-fat dairy.  MyPlate was designed to serve as a strong visual cue to remind Americans to make healthier food and beverage choices at every meal, and we love to see how other partners and organizations are getting the message out about healthy eating. Read below to learn how the Partnership for A Healthier America, a National Strategic Partner, is working with other companies and organizations to make fruits and vegetables a household brand.

Guest post by Elly Spinweber, Director of Communications, Partnership for a Healthier America

This spring, a collaboration of companies, celebrities, athletes and foundations launched FNV—a new brand focused on increasing consumption and sales of fruits and vegetables among teens and moms. Read more »

1890 Land Grant University Transform City Kid into Ag School’s Research Leader

Dr. Carolyn Brooks portrait

Dr. Carolyn Brooks had little exposure to agriculture while growing up in the city but, thanks to a love for biology nurtured at a 1890’s Land Grant University, she knows plenty now and even served as dean of the School of Agricultural and Natural Sciences at the University of Maryland, Eastern Shore, MD.

Like many city kids growing up in Richmond, Va., Carolyn Brooks didn’t know much about agriculture and had never heard of 4-H. That changed quickly, however, as she was the first in her family to graduate from college—earning a B.S. and then a M.S. in biology from one of the foremost agricultural schools in the country, Tuskegee University, where she said, many people “helped me, guided me, and cared about my success.”

Brooks said that before moving to Tuskegee, Ala., she “knew nothing about the South. I had never been in that kind of environment – in a predominantly black community.” Read more »

Youth Conservation Corps Programs Make a Difference

Chippewa Youth Conservation Corps

The Chippewa National Forest in Minnesota hosted eight youth ages 15 to 18 in the paid summer employment Youth Conservation Corps program, to accomplish forest management goals, including removing invasive species, clearing brush, picking up trash, trimming back brush, and planting elm trees to increase tree diversity. Photo Credit: US Forest Service/ Michelle Heiker

As a young man, Tom Tidwell had a summer job with the Forest Service as a member of a Youth Conservation Corps crew.  Today, he is Chief of the Forest Service, overseeing an agency of forty thousand employees that honors a mission to sustain the health, diversity, and productivity of the nation’s forests and grasslands to meet the needs of present and future generations.

Chief Tidwell’s story is not entirely unique.  There are other leaders in the Forest Service who were introduced to the agency through Youth Conservation Corps, including National Forest System Deputy Chief Leslie Weldon and a host of other Forest Service employees. Read more »

Earth Team Individuals Volunteer More than Just Time

Matthew Roberts received the National Earth Team Individual Award for volunteering more than 1,000 hours at the NRCS Wytheville Service Center. NRCS photo.

Matthew Roberts received the National Earth Team Individual Award for volunteering more than 1,000 hours at the NRCS Wytheville Service Center. NRCS photo.

We’ve all heard the old adage, “It’s not what you know but who you know.” For Matthew Roberts, the “who” was only a first step on a path that has led him to contribute more than 1,000 hours of volunteer service to the Wytheville, Virginia Service Center and his community.

Matt’s career coach thought the Earth Team program would be a great fit for the Wytheville Community College student and referred him to the USDA’s Natural Resources Conservation Service (NRCS). Little did anyone know how good a fit that would turn out to be. Read more »

EFNEP: Delivering Nutrition Education to Limited-Resource Families

EFNEP provides food and nutrition information to limited-resource families, including how to understand the nutrition information provided on food labels. (iStock image)

EFNEP provides food and nutrition information to limited-resource families, including how to understand the nutrition information provided on food labels. (iStock image)

Educators from all 50 states, the District of Columbia, and five U.S. territories recently met in Arlington, Virginia to discuss local implementation of the Expanded Food and Nutrition Education Program (EFNEP), one of the nation’s largest nutrition education programs.

Through nutrition education, EFNEP helps limited-resource families and children gain the knowledge and skills to change their current attitudes and behaviors when it comes to choosing nutritionally sound diets and improve their health and well-being.  USDA’s National Institute of Food and Agriculture (NIFA) administers EFNEP and provides national program leadership.

“The 2015 EFNEP Conference brought together about 170 representatives from 1862 and 1890 land-grant universities (LGUs) to coordinate, collaborate, and receive training that they can take back and implement in their respective university programs,” said Stephanie Blake, NIFA EFNEP program coordinator. Read more »

Investing in Rural Kids Is an Investment in Our Future

State Director Vernita F. Dore, and Tammye Treviño, Administrator for Housing and Community Facilities Programs at the Latta Groundbreaking. The schoolchildren pictured above will be the first class in the new pre-kindergarten through second-grade facility in Latta, South Carolina. (U.S. Department of Agriculture)

State Director Vernita F. Dore, and Tammye Treviño, Administrator for Housing and Community Facilities Programs at the Latta Groundbreaking. The schoolchildren pictured above will be the first class in the new pre-kindergarten through second-grade facility in Latta, South Carolina. (U.S. Department of Agriculture)

Cross-posted from the White House Rural Council blog:

“Will we accept an economy where only a few of us do spectacularly well? Or will we build an economy where everyone who works hard has a chance to get ahead? … This country does best when everyone gets their fair shot, everyone does their fair share, and everyone plays by the same set of rules.”

– President Obama, January 31, 2015

The American Dream is a dream of opportunity for a better future. Who better represents this opportunity than our country’s children? As parents and as leaders, we owe it to our kids to provide them access to education, housing and health care, and most importantly, an opportunity to succeed so they can help our nation compete in a 21st century economy. Read more »