Last Sunday, CBS News featured USDA Deputy Secretary Merrigan and discussed how farmers markets are part of a fundamental shift in the way people access their food and interact with their community. And, as the story notes, “… [f]armers markets and other forms of selling straight to customers are helping to keep farmers in business,” which is why those of us at the Agriculture Marketing Service were excited to report that there are now 6,100-plus farmers markets, recognizing that these markets provide jobs and economic growth opportunities for their producers.
Farmers markets are a unique business structure: lower overhead costs and direct and valued contact with their customer base make for innovative and responsive farmers that can experiment with offering new items more easily. If a producer is able to find the right product mix for consumer demand, they can develop a sound business, create new jobs, and grow successfully. Read more »