October 2009

John Brewer, associate administrator and general sales manager for the Foreign Agricultural Service (FAS) of USDA recently paid a visit to the students of the Chicago High School for Agricultural Sciences (CHAS) to see firsthand the value of agriculture education. The school was excited to have Mr. Brewer visit the school as one of the many special events for students, who were embarking on a month full of agricultural education events including the World Food Prize in Des Moines and the 82^nd Annual National FFA Convention in Indianapolis.

The ‘Know Your Farmer, Know Your Food’ College Tour continued this week with a visit to Iowa State University, where I had the opportunity to speak with students, faculty, and members of the community about USDA’s efforts to promote local and regional food systems.

October 20 marked the official launch of the Combined Federal Campaign (CFC) at USDA for the Washington, D.C. metro area. Administered by the government’s Office of Personnel Management (OPM), CFC is the world’s largest workplace giving program. Since its inception in 1961, federal employees have contributed more than $6 billion to the non-profit community.

This year, USDA has set a goal of raising just under $2 million from its approximately 10,000 employees in the national capital area. The official kickoff on Tuesday morning was an exciting event in the Whitten Building patio featuring top USDA leadership and more than 20 CFC registered non-profit organizations. Secretary Tom Vilsack and Undersecretary for Research, Education, and Economics, Dr. Raj Shah, led off the event by speaking movingly about the ways that non-profit organizations touch all of our lives in critical and transformative ways.

Secretary Vilsack credited First Lady Michelle Obama for the beautiful weather in Washington, D.C., as the White House hosted students from seven local schools for the Healthy Kids Fair. The First Lady and USDA teamed up with local chefs and nutritionists for cooking demonstration and nutrition stations as well as physical activities led by representatives from Playworks and the local YMCA.

Agriculture groups find voice in social media

"I'm trying to be a modern deputy here," said Kathleen Merrigan, deputy secretary of Agriculture, during the department's first monthly Facebook live chat earlier this month. She's not the only ag player trying to take the plunge into social media. In the last year, many farm lobbying groups have established a presence on Facebook and Twitter in an effort to reach out to farmers. Americans farmers are old and getting older, with an average age of 57.1 in 2007, up from 55.3 in 2002. Social media, like most technology trends, is still thought of as the domain of young people, but the two fastest-growing age demographics on Facebook are 35- to 54-year-olds and those 55 and above, according to a Jan. 2009 analysis by iStrategyLabs, an online marketing company. (National Journal 10/19/09 link)

In April 2008, flood waters swept through Fort Kent, Maine, damaging infrastructure and preventing emergency crews from accessing several existing water and wastewater facilities. As a result of the rising flood waters, the facilities sustained damage severe enough that they no longer met health and safety codes, leaving the community vulnerable should similar events occur in the future. The Town was in need of financial assistance for upgrades.

USDA Under Secretary for Food, Nutrition, and Consumer Services Kevin Concannon joined elementary school students in Bellville, Texas to award their schools “Gold” in USDA’s HealthierUS School Challenge for their outstanding achievements in improving their school nutrition environments.  Their schools, West End Elementary and O’Bryant Primary School along with O’Bryant Intermediate School, which earned gold last year, are Bellville’s three elementary schools and now all HealthierUS Schools.

This week, we celebrate National School Lunch Week to highlight a program paramount to improving the health and well being our Nation’s children. And it’s an effort receiving this important recognition for good reason…

Secretary Vilsack stopped in Knoxville, Iowa, at a Healthier US School Challenge Gold Award school on Monday of National School Lunch Week for a roundtable discussion with school administrators, local, state and federal nutrition program staff, teachers, parents and students representing three schools in the district about improving nutrition in schools and the upcoming Child Nutrition Reauthorization efforts.

Today we are formally launching a new enterprise in USDA science, a National Institute of Food and Agriculture (NIFA).  NIFA will be a real agent of transformation in how we do science at USDA, not just in this new agency, but across the board.  As I reflect on this pivotal moment for USDA science, I am reminded of another transformative episode in USDA history:  the Morrill Act of 1862 that created the land-grant university system that has been the scaffold for building the research enterprise we have today.