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August 2013

MyPlate Goes To College

The USDA Center for Nutrition Policy and Promotion launched a new initiative this past March, MyPlate On Campus, to help spread healthy eating messages to young adults during their college years.  MyPlate On Campus is a unique program that encourages students to improve their own eating and physical activity habits as well as promote healthy eating to their peers. Most college students are emerging out on their own for the first time and perhaps vulnerable to the busy days of assignments, eating on-the-go, and making their own food decisions.  MyPlate On Campus provides students around the country with the tools to communicate the messages supporting the 2010 Dietary Guidelines for Americans to their campus community.  Students who are interested in promoting health and wellness are invited to sign up as a MyPlate On Campus Ambassador and become a member of the USDA/CNPP Nutrition Communicators Network.

"USDA Tender" - A Cooperative Effort with the U.S. Beef Industry

Tenderness is one of the most significant factors affecting the overall consumer acceptance of beef cuts.  Although the U.S. Department of Agriculture (USDA) Beef Quality Grading program is a useful tool in predicting overall consumer acceptance of beef, other factors besides those assessed by the USDA Quality Grading System affect beef tenderness.  In other words, beef that may not grade to the highest USDA Quality Grade (USDA Select or Choice vs. USDA Prime) may in fact be rated just as tender by consumers.  Similarly, certain cuts of beef, no matter how high their USDA Quality Grade, may not be as tender for some consumers.

To address these issues and provide consumers with a more useful purchasing tool, USDA’s Agricultural Marketing Service (AMS) worked with academia and industry to develop an accurate system to determine when consumers perceive beef cuts to be either tender or very tender.  Based on an objective scale, the system ensures that specific beef cuts consistently meet these established thresholds.  Thanks to the collaborative efforts between AMS and these groups, approved beef processors can now market products as USDA-Certified Tender or Very Tender through product labeling, advertisements, and promotions.

Forest Service Launches New Wildland Fire Website

This blog is part of a series from the U.S. Forest Service on its wildland firefighting program to increase awareness about when and how the agency suppresses fires, to provide insights into the lives of those fighting fires, and to explain some of the cutting-edge research underway on fire behavior. Check back to the USDA Blog during the 2013 wildfire season for new information. Additional resources are available at www.fs.fed.us/wildlandfire/.

The U.S. Forest Service has managed wildland fire for more than 100 years. As the world’s premiere wildland fire organization, the agency provides critically needed resources and expertise to protect at-risk communities. From ‘boots on the ground,’ to airtanker drops overhead, to groundbreaking research in the lab, Forest Service personnel around the country are ready to answer the call of duty.

The Forest Service launched a new wildland fire website with insightful information to help you learn about all these Forest Service activities from before, during and after a wildland fire. You’ll read about how the Forest Service feeds its firefighters, how they live while in fire camp and about the state-of-the-art technology they use while protecting natural resources and communities.

Back to School with MyPlate Kids' Place

Back-to-school is an exciting time of year that provides new opportunities for teaching and learning.  The USDA Center for Nutrition Policy and Promotion offers great nutrition resources for young children, parents, and educators for this upcoming school year.  ChooseMyPlate.gov now features MyPlate Kids’ Place, a new section of the website designed for children between the ages of 8 and 12 years old. MyPlate Kids’ Place offers fun resources for kids, such as games, videos, and songs, that encourage them to make better food and physical activity choices throughout the school year.  In addition, resources for parents and educators are available to engage their children and students in “teachable moments” that will influence their food decisions.

Cultural Sustainability through Farmers Markets

In agriculture, we talk a lot about sustainability.  As a method of growing crops, caring for ecosystems like forests or wetlands, or even the economic sustainability of businesses—we look at this word from all angles.  But there’s another component to consider: cultural sustainability.

As a nation of immigrants, we have many rich and complex influences woven into the history of our country.  Foods we eat, holidays we celebrate, how we create goods or perform services—these are all things that are shaped by the cultural identities of our families and the communities around us.

For many communities, farmers markets are playing a pivotal role in maintaining and enabling these cultural ties.

Farmers in Alabama Reach More Customers with Electronic Benefit Transfer

What Agriculture Under Secretary Concannon calls a win-win situation, is taking root in rural Alabama with help from USDA’s Food and Nutrition Service and state officials.  Local farmers’ markets are getting authorized to accept Electronic Benefit Transfer (EBT) cards which will allow them to expand their customer base and offer Supplemental Nutrition Assistance Program (SNAP) participants healthy and local produce.

With federal grant money provided to states through September 30, 2013, eligible farmers’ markets and now direct marketing farmers are receiving free wireless point-of-sale (POS) devices. As part of the Food and Nutrition Service’s (FNS) StrikeForce efforts to reach out to communities in persistent poverty stricken areas, its Southeast Regional Office recently offered three farmers’ market sign-up days in Madison, Selma, and Robertsdale, Alabama.

Secretary's Column: Celebrating America's Farmers Markets

Over the first week of August, local markets across the country celebrated National Farmers Market Week.

Farmers markets are an important part of America’s diverse agriculture sector, providing unique benefits to communities across our nation. They give Americans a chance to learn about agriculture by meeting some of the people who grow and raise our food. They provide valuable marketing opportunities for small and beginning farmers – many of whom scale up to larger regional markets and other institutions.  And they help expand access to locally-grown foods that are in greater demand than ever before.

USDA Grasshopper Warrior Wins Prestigious Award for Life's Work

Grasshoppers and Mormon crickets of the West beware: R. Nelson Foster, of the Animal and Plant Health Inspection Service, is roaming the rangelands looking for you, and when he finds you, he’ll stop your feeding frenzy right in its tracks.

Foster serves as Assistant Laboratory Director at APHIS’ Center for Plant Health Science and Technology in Phoenix, Arizona. For over forty years, he has worked in the lab and in the field conducting groundbreaking research mainly on grasshoppers and similar insects such as Mormon crickets.

USDA Partners With Service Organizations to Help Veterans Find Careers in Agriculture

Veterans returning home from overseas tours-of-duty face many challenges as they readjust to civilian life, and one of the most daunting ones is finding employment. Last year, a new program — the Soldiers to Civilians (S2C) Project — was started in rural west Tennessee to give local veterans the training and skills they need to enter into the field of precision agriculture. Thanks to grant assistance from the Department of Agriculture (USDA), project leaders will now be able to expand the S2C program beyond west Tennessee to help even more veterans living in the rural delta areas of east Arkansas and west Mississippi.

The expansion was funded, in part, through USDA's Rural Business Enterprise Grant (RBEG) program, which promotes development of small and emerging businesses in rural areas. Rural Business-Cooperative Service Administrator Lillian Salerno announced the award during a visit to the Memphis Bioworks Foundation, a bioscience-oriented nonprofit organization that is a partner on the S2C project. Memphis Bioworks is one of more than 130 projects in 30 states and the Commonwealth of Puerto Rico that are receiving RBEG funds.

Midewin National Tallgrass Prairie Program Brings Kids Closer to Nature

The Midewin National Tallgrass Prairie offers lots of unique educational experiences and opportunities to get involved throughout the year – through public tours, volunteer days and special events.

As part of the “Midewin for Kids” activity series, kids are invited to the prairie for an exploratory hike with a Forest Service environmental education specialist.