The original slogan of the trekking group GreenXC read: Share a Ride, Tell a Story, Save a Park. Now they added and a National Forest (as in the U.S. Forest Service). This is because these young folks (all under 30), embarking on this bold transnational ride-share journey that departs July 27th, have broadened the focus of its environmental protection campaign to include the myriad of issues facing the U.S. Forest Service and the national forest system.
One of their stops will include the USDA Forest Service, Forest Products Lab, in Madison, WI. The group will tour the world renowned lab and learn a great deal about the science of forestry. Aside from driving through many northern forests including the Gallatin, north of Yellowstone, and Mt Hood in OR, GreenXC will visit in California the oldest living and tallest trees in the world at the Inyo and Sequoia national forests respectively.
GreenXC will share its experience along the way through their website while also highlighting sustainable businesses and environmental issues with daily blog posts, photography and video footage. Its online platform will allow followers to interactively take part in the unique experience through their website as well as social networking sites like twitter.
Most importantly, GreenXC will reach out to followers for help in completing the cross-country ride-share journey thus reducing their carbon footprint and promoting carpooling while raising awareness and money for the national forests and parks.
Working closely with the U.S. Forest Service, they will get a rare inside look into the National Forests System and plan to plant a tree at each forest destination they visit. They hope to inspire young people to pay more attention to and take an active role in the environment.
“Each of these saplings is our way of giving back to nature and promoting the revitalization of our environment” says Igor Bratnikov, co-creator of GreenXC. “With this gesture, we hope to encourage and remind others of our generation and younger of their role in protecting the environment including our national forests.”
Their effort is creating quite a bit of response in the media community. In recent weeks their efforts have been picked up by prominent media.
GreenXC is a collaboration of young professionals with acclaimed experience in the fields of public relations, marketing, business, law, journalism, and photography. With the shared goal of enriching young minds, GreenXC aims to encourage the future generation to take action to protect the national forests and parks create an eco-sustainable nation.