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Posts tagged: AMS

Organic Sound and Sensible Resources: Expanding Organic Education through Others

A group of people in front of high tunnels

The NCAT sound and sensible project focused on educating farmers and ranchers in the Gulf States region about organic production, as well as helping facilitate organic certification.

The USDA Agricultural Marketing Service’s National Organic Program (NOP) is continuing to launch new resources resulting from our Sound and Sensible Initiative, which is making organic certification more accessible, affordable, and attainable. Today, we are launching resources that help those who help others – guides and resources that help organizations reach out to and educate potential organic farmers. These resources were produced by our partners in the organic community, all of whom have on-the-ground experience teaching producers about the organic option. Read more »

It all Began with a Football: How the Super Bowl Shaped the Chicken Industry

Super Bowl infographic and chicken wing facts

Infographic of Super Bowl & chicken wing facts. Click for a larger version.

On January 15, 1967, the Green Bay Packers faced off against the Kansas City Chiefs in the very first Super Bowl.  On that day, few of the estimated 51 million fans gathered around their television sets realized the profound impact the Super Bowl would have on chicken consumption in the United States.  The Packers won the game 35-10, but ultimately the real winner was chicken – particularly wings.

In 1967, Americans consumes 32.6 pounds of chicken per capita, typically purchased in whole-bird form.  Cuts of chicken were a novelty at the grocery story, and there was little demand for chicken wings.  But, in 1964, the Anchor Bar in Buffalo, N.Y. decided to turn the typical soup-stock staple into a spicy finger food to feed a hungry crowd. Read more »

Seeds Spur Growth in International Relations

A seed growing

The U.S. OECD Seed Schemes Program works with counterparts in 57 countries to ensure U.S. seed shipments avoid import barriers.

The U.S. seed industry and the international market continue to grow to keep up with feeding the world’s population.  USDA’s Agricultural Marketing Service (AMS) is helping to ensure the availability of products that start with seeds through the enforcement of laws and management of international programs that promote the interests of the U.S. seed industry.

AMS promotes the research and development of new plants and crops by protecting plant breeders’ rights through laws such as the Plant Variety Protection Act and the Federal Seed Act.  AMS also protects the interest of U.S. businesses – including the $1.5 billion U.S. seed industry – by representing them at international meetings, such as the Organization for Economic Cooperation and Development (OECD) Seed Schemes. Read more »

Creating Uniformity in a Diverse Industry

Livestock

Livestock correlations, like the one held at Penn State, are one way that USDA Market News ensures the accuracy and consistency in its reports. The correlation allowed reporters to compare live animal assessments and grades with the post-slaughter assessment and grades of the same animals.

During its 100 years of serving the livestock industry, USDA Market News – part of USDA’s Agricultural Marketing Service (AMS) – has prided itself in creating transparency and clarity in the marketplace by allowing all industry stakeholders to have the same information about the market at the same time.  The entire agricultural supply chain relies on USDA Market News for timely, unbiased data.  Without this free service, information would not be available to everyone equally, making USDA Market News a vital lifeline for America’s agricultural economy.

Over the years, countless changes have occurred in the livestock industry – like the way that livestock standards are applied and the way market reporting is conducted.  To keep up with these changes, livestock correlations are held to assure the industry that all USDA market reporters are applying the USDA’s livestock grades and standards consistently and accurately. Read more »

Understanding AMS’ Withdrawal of Two Voluntary Marketing Claim Standards

Cattle grazing with clouds behind them

USDA’s Agricultural Marketing Service strongly supports the nation’s grass-fed beef industry by serving as an independent verifier of various grass-fed beef marketing programs, and by providing timely market reports that help producers better understand the value of grass-fed cattle and beef.

Last week, USDA’s Agricultural Marketing Service (AMS) announced that effective January 12, 2016, the agency withdrew two voluntary marketing claim standards – the Grass (Forage) Fed Marketing Claim Standard and the Naturally Raised Marketing Claim Standard. The Naturally Raised Marketing Claim Standard has never been used by anyone.  What does the announcement really mean to grass-fed beef producers and consumers?  The honest answer is nothing.

Consumers and beef producers alike can be assured, AMS still strongly supports the nation’s grass-fed beef industry by serving as an independent verifier of various grass-fed beef marketing programs, and by providing timely market reports that help producers better understand the value of grass-fed cattle and beef. Read more »

Under Represented Students STEP-Up to Careers in Agriculture

Students in the STEP UP program taking part in a short course in environmental soil science

Students enrolled in the STEP UP to USDA Career Success program take part in an intense short course in environmental soil science. (Photo courtesy of Tanner Machado)

The lack of women and minority representation in the professional agricultural workforce has become so pronounced that in STEM Stratplan 2013 President Obama called for an “all-hands-on-deck approach to science, technology, engineering, and math” (STEM) education.

According to the White House Initiative on Educational Excellence for Hispanics, despite accounting for 16 percent of the U.S. population, Hispanics earned only 8 percent of all certificates and degrees awarded in STEM fields. Read more »