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Posts tagged: AMS

Training Empowers Ag Boards to Recruit the Next Generation of Farmers

Deputy Secretary Krysta Harden (center, first row) is thanked by AMS Administrator Anne Alonzo (far right, first row) and members of the AMS research and promotion team for speaking at the diversity and inclusion training event on Feb. 18, 2015. USDA photo.

Deputy Secretary Krysta Harden (center, first row) is thanked by AMS Administrator Anne Alonzo (far right, first row) and members of the AMS research and promotion team for speaking at the diversity and inclusion training event on Feb. 18, 2015. USDA photo.

USDA Secretary Tom Vilsack, Deputy Secretary Krysta Harden, and all of USDA are committed to supporting the next generation of farmers and ranchers and promoting diversity and inclusion in all sectors of agriculture. As Administrator of the Agricultural Marketing Service (AMS), I had the pleasure of advancing these important priorities during our Research and Promotion Program (R&P) board diversity and inclusion training session, held in Northern Virginia prior to the 2015 Agricultural Outlook Forum.

Meeting participants – including more than 50 board members and board staff from 20 of the 22 R&P boards that we oversee, AMS employees, and representatives of Certified Nominating Organizations – gathered to tackle a serious issue: how to recruit talented and diverse board members who are representative of the industries they serve. The R&P boards allow farmers and ranchers to pool their resources and set common goals to develop new markets and strengthen current markets for the commodities they grow or handle. Read more »

Montana Organic Association Focuses on the Benefits of Organic Business

Montana is a leading producer of certified organic wheat, dry peas, lentils and flax. MOA provides the state’s organic community with valuable education, information, support, assistance, promotion, and representation. Pictured here is an organic grain operation in Montana. USDA photo courtesy of Betsy Rakola.

Montana is a leading producer of certified organic wheat, dry peas, lentils and flax. MOA provides the state’s organic community with valuable education, information, support, assistance, promotion, and representation. Pictured here is an organic grain operation in Montana. USDA photo courtesy of Betsy Rakola.

This is the twenty-third installment of the Organic 101 series that explores different aspects of the USDA organic regulations.

According to a 2014 USDA Economic Research Service report, consumer demand for organically produced products continues to show double-digit growth.  This year, the Montana Organic Association’s (MOA) annual meeting highlighted the sector’s ongoing growth with its theme of Organic Business: Benefitting Producers and Consumers.  As USDA’s Organic Policy Advisor, I represented USDA at MOA’s conference and presented information about USDA’s support for the growing organic community.

MOA’s mission is to advocate for and promote organic agriculture for the highest good of the people, the environment and the state’s economy. The conference brought in over 200 people, a large number in a rural state with just over 200 certified organic operations.  MOA President Nate Brown noted, “The Montana Organic Association annual conference is our biggest event of the year and has been the lifeblood of the organization for the past 12 years.  We feel the conference is a great way to bring together Montana’s organic community every year for a weekend of learning and socializing in order to keep up with the growing organic market in our state.” Read more »

How Industries Create a Research and Promotion Program

Currently a proposal for an Organic R&P is getting closer to Step 1 in the creation process. While a proposal has not been formally submitted to USDA, a proponent group is working with stakeholders to develop a draft. USDA photo courtesy of Sam Jones-Ellard.

Currently a proposal for an Organic R&P is getting closer to Step 1 in the creation process. While a proposal has not been formally submitted to USDA, a proponent group is working with stakeholders to develop a draft. USDA photo courtesy of Sam Jones-Ellard.

We often talk about the many ways research and promotion (R&P) programs benefit both ag industries and the consumer. Our nation’s farmers and ranchers leverage these programs and the pooled resources they collect to help overcome marketing barriers and connect with consumers. R&P programs are self-help initiatives that are national in scope and funded by the industry to help these businesses continue to strengthen their rural economies and the communities they support.

To form a new R&P, there are specific steps that the industry and USDA follow: Read more »

100 Years of USDA Market News: The Trusted Source – Then, Now and Always

In 1915, the first USDA Market News report was sent by telegraph, letting buyers and sellers across the country know the price of strawberries in Hammond, Louisiana. A century later, the impact of USDA Market News reports is clear. Through USDA Market News, AMS provides timely, reliable, unbiased data that serves as the information lifeline for America’s agricultural economy. Each year, AMS issues more than 250,000 reports that get more than 53 million views. (Click to enlarge)

In 1915, the first USDA Market News report was sent by telegraph, letting buyers and sellers across the country know the price of strawberries in Hammond, Louisiana. A century later, the impact of USDA Market News reports is clear. Through USDA Market News, AMS provides timely, reliable, unbiased data that serves as the information lifeline for America’s agricultural economy. Each year, AMS issues more than 250,000 reports that get more than 53 million views. (Click to enlarge)

Have you ever wondered how American farmers and businesses track the price of their commodities?  Today, farmers, ranchers, and the entire agricultural supply chain turn to USDA Market News – administered by my agency, the Agricultural Marketing Service (AMS) – for timely, reliable, unbiased data that serves as the information lifeline for America’s agricultural economy.

But 100 years ago, everyone was in the dark about how much things cost.  That’s why, in 1915, the first USDA Market News report was sent by telegraph, letting buyers and sellers across the country know the price of strawberries in Hammond, Louisiana. Read more »

Grant Workshops Continue USDA’s Solid Investment into Local Food Sector

Last year, AMS awarded over $27 million in competitive grants to expand marketing opportunities through the new Farmers Market and Local Food Marketing Promotion Program. The AMSTA Project will help potential grant applicants understand how to develop and submit solid grant applications for the Farmers Market and Local Food Promotion Program. Photo courtesy of Danie Becknell.

Last year, AMS awarded over $27 million in competitive grants to expand marketing opportunities through the new Farmers Market and Local Food Marketing Promotion Program. The AMSTA Project will help potential grant applicants understand how to develop and submit solid grant applications for the Farmers Market and Local Food Promotion Program. Photo courtesy of Danie Becknell.

A year ago, President Obama signed the Agricultural Act of 2014 (Farm Bill) into law. Equipped with resources from the Bill, USDA continues to support the growth of farmers markets and local and regional food systems. In fact, last year the Agricultural Marketing Service (AMS), awarded over $27 million in competitive grants to expand marketing opportunities through the new Farmers Market and Local Food Marketing Promotion Program.

In addition to financial investments into our communities, we also invest our time and expertise to help farmers, ranchers and others strengthen the local and regional food sector and the communities it supports. That’s why we’re excited to begin a series of grant writing workshops with our sister agency, the National Institute of Food and Agriculture (NIFA). Read more »

Super Bowl “Super Kid” Promotes Exercise, Healthy Eating

Meet Bobby, a “Super Kid” who champions nutritious food choices and physical activity for America’s school children. Photo courtesy of Fuel Up to Play 60.

Meet Bobby, a “Super Kid” who champions nutritious food choices and physical activity for America’s school children. Photo courtesy of Fuel Up to Play 60.

Minutes before the National Football League (NFL) teams of Super Bowl XLIX took the field, a middle school student from Orlando, Fla., had the honor of handing the game ball to an NFL official for the kickoff. But Bobby did much more than hand off that football. As this year’s NFL Play 60 “Super Kid,” the 12-year-old boy helped to inspire students across America to exercise daily and eat healthier foods.

He accomplished this feat through his relentless work with the Fuel Up to Play 60 (FUTP60) program, an outreach and education initiative founded by the National Dairy Council and the NFL, in collaboration with USDA. The program encourages youth in nearly 73,000 schools, representing almost 36 million students, to consume nutrient-rich foods—low-fat and fat-free dairy, fruit, vegetables and whole grains—and achieve 60 minutes of physical activity each day. Read more »