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Posts tagged: AMS

In Conversation with #WomeninAg: Gayle Goschie

Gayle Goschie, a third generation Oregon farmer at Goschie Farms, Inc., standing in a hop yard

Gayle Goschie, a third generation Oregon farmer at Goschie Farms, Inc., stands in a hop yard at her farm in Silverton, Oregon. Goschie Farms was the first hop farm to be certified as Salmon-Safe, recognized for adopting practices that protect water quality and native salmon.

As part of our ongoing #womeninag series, we are highlighting a different leading woman in agriculture each month.  This month, we profile Gayle Goschie, a third-generation hop grower on a farm her family has owned in Silverton, Oregon, for 130 years. Goschie Farms grows 550 acres of hops and sells to some of the nation’s top breweries. The farm also grows 150 acres of wine grapes that are sold to regional wineries and 300+ acres of other crops including grass seed, corn and wheat.

Gayle was the first woman hop grower to be awarded the International Order of the Hop in 2009, the highest honor in the International hop community and an award which her father also received in 1984. We talked about her love for the outdoors, including the beautiful hikes she takes in the Willamette Valley. She strongly believes in our responsibility to conserve and improve our lands not only as good business sense but critical to building future farm leaders. Read more »

Grooming New Women Leaders in the Fruit and Vegetable Industry

Mariana Lizeth González Sánchez at far right

Mariana Lizeth González Sánchez (far right) has been a National Mango Board member since 2012. Sanchez is the manager of exports at EB International and has more than 8 years’ experience in the mango industry.

Meet Mariana Lizeth González Sánchez

The future of agriculture is bright when looking at young people like Mariana Lizeth González Sánchez, a current member of the National Mango Board. With nearly 8 years’ experience in the mango industry, Sanchez is the manager of exports at EB International. In her role, Sanchez is responsible for purchasing, logistics, exporting and marketing of mangos. Read more »

The Price is Right: Local Beef Reporting in Vermont

Market News reporter Alex Wright with cattle in Vermont

This report is pioneering the way beef is marketed by providing local price information for farmers, increasing transparency in the marketplace, and enabling institutions to properly assess the value of a small or mid-sized farm, which sells its commodities locally. Pictured here is Market News reporter Alex Wright with cattle in Vermont.

There’s no doubt about it – gears are turning in the world of local food production.  From rural communities to large food retailers, local and regional food is a growing business across the country.  In the USDA’s Market News division, developing market reports to keep up with the growing need for local food data is a priority for us.

Following Secretary Tom Vilsack’s lead to ramp up local and regional food efforts, USDA Market News – part of the Agricultural Marketing Service – issues a local beef report for the state of Vermont each month.  Two Market News reporters from Pennsylvania ventured to the Green Mountain State to meet with existing customers and recruit new ones.  Trekking all throughout the state, they visited a total of 10 farms, talked to numerous people about grass-fed beef, and learned about how Market News can better serve this sector of the industry. Read more »

Celebrating the Blueberry’s 100th Birthday

AMS Fruit and Vegetable Program Deputy Administrator Charles Parrott and AMS Fruit and Vegetable Program Research and Promotion Program Director Heather Pichelman (right) enjoying the blueberry celebration at the USDA Farmers Market

AMS Fruit and Vegetable Program Deputy Administrator Charles Parrott and AMS Fruit and Vegetable Program Research and Promotion Program Director Heather Pichelman (right) enjoy the blueberry celebration at the USDA Farmers Market. They stopped by the Blueberry Council’s booth to meet Melissa Mowery (second from left) and Toni Austin (second from right), representatives from the Blueberry Council’s Public Relations team.

They often say big things come in small packages. That is the case for the highbush blueberry, a fruit that is only small in stature. July is National Blueberry Month and people all over the world are busy enjoying blueberry-inspired fruit salads, smoothies, and other refreshing foods. In addition to this month-long celebration, blueberry fans have another reason to get excited – the 100th anniversary of commercial blueberries.

The blueberry’s journey from farm to table began in 1916 in Whitesbog, N.J., when Elizabeth White teamed up with USDA botanist Frederick Coville to go against conventional wisdom and breed a variety of wild blueberries to be sold on the market. The blueberry’s 100-year history contains many milestones. This includes being named the official state berry of New Jersey, an iconic appearance in the classic Willy Wonka movie, and being planted in the White House kitchen garden. Read more »

“Hot & Cold” Music, Food and Fun on the Menu for July 17th USDA Farmers Market at Night

USDA Farmers Market Hot and Cold infographic

In Washington DC? Bring your dancing shoes and join the USDA Farmers Market at Night on Friday, July 17 from 5 to 8 PM! (Click to enlarge)

If you’re in the Washington, DC-area on Friday, July 17, join us between 5 p.m. and 8 p.m. outside USDA Headquarters at 12th and Independence Avenue, S.W., near the Smithsonian Metro stop.  Bring your dancing shoes, friends and appetite.  We’ll be holding the third in a series of 6 monthly USDA Farmers Market at Night.  The July night market’s “Hot & Cold” theme will feature Brazilian Music, local food trucks and free blueberry ice cream.

Farmers markets across the country are gathering places where local food producers are building successful businesses and bringing fresh, local food to neighborhoods across the country. As the demand for local food continues to increase, farmers markets are maturing from small stands to entertainment destinations with extended hours, live music, and a variety of local products. Read more »

USDA Program Helps High School Students Realize Ag Jobs are Everywhere

Summer student interns Joe Dionne and Elliot Alexander; Specialty Crops Inspection Division Assistant Central Region Branch Chief Phil Bricker; AMS Fruit and Vegetable Program Associate Deputy Administrator Chris Purdy

This summer, several employees joined our staff as interns in our New York, Chicago, and Philadelphia locations. The program allows students to gain practical work experience while the agency helps develop future leaders. (Pictured left to right): Summer student interns Joe Dionne and Elliot Alexander; Specialty Crops Inspection Division Assistant Central Region Branch Chief Phil Bricker; AMS Fruit and Vegetable Program Associate Deputy Administrator Chris Purdy. (AMS photo)

Here at the USDA’s Agricultural Marketing Service (AMS), one of the many benefits of creating marketing opportunities for ag businesses is seeing first-hand how the industry supports 1 in 12 jobs all over the country. In addition to feeding the world, the ag industry continues to be the strong backbone in our nation’s economy – in both rural and urban areas. To help continue this trend, we set out to groom the next generation of ag leaders. Our Fruit and Vegetable Program developed a strong relationship with high schools in a couple of the country’s largest cities, allowing students to work with the agency while still enrolled in high school.

We started in New York City, home of the Hunt’s Point Terminal Market – the nation’s largest wholesale produce market – so that students at John Bowne High School could get their feet wet in the agriculture industry. We did this by offering the students the opportunity to come on board as interns for our Specialty Crops Inspection Division (SCI). Employees in this division inspect produce entering and leaving Hunt’s Point, which employs more than 10,000 people and generates $2 billion in sales annually. Thanks to a budding relationship with this school featuring a strong ag curriculum, students can now get practical work experience while in school. Read more »