farmers market

My mom raised five kids, taught high school chemistry for 15 years and then retired back to the family farm in 1986. Her new life on the farm depended on the Salisbury, MD farmers market where she sold daylilies.  The farmers market, just one of 8,000 or more markets listed in USDA’s National Farmers Market Directory, gave her the opportunity she needed to start her own business.

Each Saturday she loaded up her station wagon with plants and drove into town, displaying the lilies by color.  When she wanted to expand her plant offerings, my brother built her a small greenhouse.  She became known as the farmers market’s Flower Lady.

Everyday USDA works to develop tools for farmers and ranchers that support their financial success. The USDA Farmers Market on the National Mall is a “living laboratory” for farmers market operations across the country. During our 2017 market season, we tested “VegU-cation” and found that this fruit and vegetable education program was popular with our visitors and increased sales for our farmers. Visitors to our market attended a 10-minute demonstration class in the VegU tent, on how to grow, pick, and prepare that week’s featured fruit or vegetable.

For small food businesses – like Cowbell Kitchen – selling at farmers markets offers opportunities to expand menu offerings and grow their customer base. Cowbell Kitchen founder Cheryl Strasser started in 2012 as a two-person team selling biscuit sandwiches out of a 5x8-food trailer. After selling at farmers markets for several years, in October Cowbell Kitchen opened its first brick and mortar location in Leesburg, Virginia.

Which came first, the chicken or the egg? Although I don’t have the answer, I sure know that I enjoyed seeing both at the USDA Farmers Market last Friday while celebrating National Egg Day. One of the great things about farmers markets across the country is the opportunity to talk to farmers and learn more about our food. At Friday’s market, I had the opportunity to talk with Bill Schutte and Patti Lou Riker from Tall Cotton Farm – who produce grass-fed beef, pork, turkeys, chicken, and eggs located on their farm in Urbanna, Virginia.

Can you describe your favorite thing about fall? Would it be picking pumpkins, jumping carefree into a pile of crisp leaves, admiring the brilliant riots of color in our national forests and grasslands, eating fall vegetables, or something else entirely?

You can celebrate fall in all of these ways at the 7^th annual USDA Harvest Festival on Friday, October 28 from 10 a.m. to 2 p.m. in the People’s Garden, at the USDA Farmers Market and along 12^th Street right next to the market. Take advantage of the last opportunity this year to enjoy what’s in season from pumpkins to apple cider at the USDA Farmers Market located at the corner of 12^th Street and Independence Ave, SW in Washington, D.C.

This post is part of the Science Tuesday feature series on the USDA blog. Check back each week as we showcase stories and news from USDA’s rich science and research portfolio.

What were visitors to USDA’s Farmers Market on Friday, Sept. 30, doing with the iPads they were holding?  They certainly weren’t playing Pokemon Go!  Instead, they were participating in a behavioral economics study about food choices.

The USDA Farmers Market, managed by USDA’s Agricultural Marketing Service (AMS) and located just steps from the National Mall in downtown Washington, D.C., is a “living laboratory” for farmers markets around the country.  It’s also a great place to learn about the factors that influence customers’ buying decisions.

Since it’s National Pollinator Week, it seemed fitting to express my thanks to farmers Scott and Susan Hill - who run the Hill Farm outside Charlottesville, VA.  Earlier, I had the chance to visit their 10-acre property former tobacco farm to see firsthand how hard they are working to grow a variety of produce for the local customers. But there are more little workers helping on the Hill Farm too. Pollinators!

In the United States, about one third of all agricultural output depends on pollinators. Insects and other animal pollinators are vital to the production of healthy crops for food, fibers, edible oils, medicines, and other products. It’s clear that pollinators are important to the Hill Farm for their production of their artisan and specialty varieties of several vegetables, including lettuce, asparagus, tomatoes and even golden beets.  And the first year, the addition of bees increased their tomato production by 25 percent.

The best time to bee a friend to pollinators is now! Today is the first day of summer and the launch of National Pollinator Week, June 20-26. Around the globe, people are celebrating with events that emphasize the importance of pollinators and teach ways to save them. Here at USDA, we’ve issued the National Pollinator Week Proclamation and are hosting our seventh annual Pollinator Week Festival this Friday, June 24 from 10 a.m. to 2 p.m. outside USDA Headquarters in Washington, DC.

The festival highlights the work of USDA agencies, other federal departments and institutions such as the United States Environmental Protection Agency, U.S. Fish and Wildlife Service, Smithsonian Gardens, and the U.S. Botanic Garden, who along with partners like the National Honey Board, Pollinator Partnership and University of Maryland Extension are working to address pollinator decline.

We can’t think of a better way to spend time after a long day of work then by relaxing on the National Mall with good food, good company and good music. That’s why after piloting the first ever USDA Farmers Market at Night last year, USDA’s Agricultural Marketing Service (AMS) has decided to bring back the USDA Farmers Market at Night! It’s an opportunity for people all ages to connect with food and agriculture in a very unique setting.

Visitors can purchase food and enjoy a picnic right next to the market in the Headquarters People’s Garden. The garden is tended to by USDA employee volunteers and produces vegetables and fruits for donation to a local community kitchen. Visitors are encouraged to bring a picnic blanket but don’t worry if you forget – seating as well as picnic blankets are available in the garden.

Results—at USDA we are constantly tracking and measuring them.  We want to know that what we’re doing is making a difference, that we’re making progress towards our mission, that the communities we support are getting the help they need.  Recently I had the pleasure of visiting local food stakeholders that are making a real difference in Charlottesville, VA and hear firsthand how USDA programs have made an impact in their community.

During my visit, I had a chance to listen to farmers, local food organizers, and business owners share their experiences involving local food production.  Just outside Charlottesville, I toured the Hill Farm and the warehouse of Local Food Hub.  The open dialog of these visits is important to me and important to USDA.  I strongly believe that we need to hear from the public so we make sure our priorities, programs and services are in line with what the American people need.